Jan's tees aim to create t-shirts from natural materials that are fully reusable and recyclable so that the firm uses zero resources to manufacture the shirts. This is known as cradle-to-cradle thinking.
Greenwashing is the process of giving false impressions or misleading information about how a company's products can be made more environmentally friendly. Greenwashing is seen as unsubstantiated claims to deceive consumers into thinking that a company's products are environmentally friendly.
Greenwashing is the process of misleading consumers and falsifying facts in order to portray a product as sustainable, environmentally friendly, and ethical. It's mismarketing and, unfortunately, a hindrance to real progress when it comes to brand accountability and customer knowledge.
Greenwashing presents non-climate-friendly or eco-friendly products as climate-friendly or eco-friendly, says Jeremy moss, professor of art, design, and architecture.
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