Question

A ________ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

Answer 1

A marketing program is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

What is marketing ?

This is a process of drawing the attention of people or consumers a company's product or services. The aim is to create awareness about the products and also bring about immediate sale.

A Marketing Program is a company's strategy to increase sales by marketing its products to consumers.  It is a well-designed set of objectives with practical action plans.

The Marketing Program is very wide hence caters to marketing elements which are advertising, brand and logo design and websites. It is to be noted that the 4Ps of marketing mix which are Product, Place, Price, and Promotion, play a pivotal role in designing marketing programs.

Learn more about marketing here: brainly.com/question/6988222

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