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Flura [38]
1 year ago
15

A ________ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

Business
1 answer:
taurus [48]1 year ago
4 0

A marketing program is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

<h3>What is marketing ?</h3>

This is a process of drawing the attention of people or consumers a company's product or services. The aim is to create awareness about the products and also bring about immediate sale.

A Marketing Program is a company's strategy to increase sales by marketing its products to consumers.  It is a well-designed set of objectives with practical action plans.

The Marketing Program is very wide hence caters to marketing elements which are advertising, brand and logo design and websites. It is to be noted that the 4Ps of marketing mix which are Product, Place, Price, and Promotion, play a pivotal role in designing marketing programs.

Learn more about marketing here: brainly.com/question/6988222

#SPJ1

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You are responding to an RFP from a medium-sized company in another state. The RFP explains that the company wants to begin manu
lara [203]

<u>Answer:</u>

<u>Overview </u>

According to the RFP received, it is comprehended that the client wants to establish a business of manufacturing wooden toys for children. The key differentiator or unique selling point (USP) of the toys would be strong branding and marketing of the product. This will create a three value axis of Trust, Safety, and Identity.

The client is searching for strategic partner to establish the business to deliver and implement the strategic vision for the next five years. The following are the basic five essentials associated with strategic business plan:

• Mission statement

• Vision

• Strategic critical factors

• Objectives and strategic goals to be achieved.

• Implementation strategies

<u>Approach: </u>

Today, the toy market is overcrowded with many types of toys, each having a unique value proposition and targeting specific age brackets in children. Marketers treat children as a separate demographic segment. Hence, conduct detailed research on this segment to identify classifying the patterns buying behavior.

The especially planned framework would create our business plans for hyper competitive marketplaces. The approach to create the plan is shown below:

• Defining the scope of the product: It includes target marketing, selling channels and targeting demographics of children.

• Understand the market: the main 5 elements in this stage are competition in the market, existing suppliers, and purchasing power of buyers, substitute products, and entrance barrier.

• Positioning of brand: It includes segmentation, identification of potential market, targeting, positioning, communicating, and positioning.

• Manufacturing and distribution of products: it includes the acquisition of raw material, machinery, developing distribution channel, and supply chain management.

• Finance calculation and Human Resource: it includes calculation of revenue, profits, Return on investment, taxation, and other various measures.

<u>Timeline: </u>

According to RFP details, it is estimated time duration to create a business strategy is 8 months. The timeline is shown below:

• Defining the scope – 1 month

• Understand the market – 3 months

• Positioning of brand – 2 months

• Manufacturing and distribution of products – 1 month

• Finance calculation and Human Resource – 1 month

<u>Introduction of business: </u>

Our agency has been serving companies to succeed over years. We have functioned with multiple companies having wide range of experience in this sector. We have functioned with extensive clients and helped them to achieve a reliable growth rate. We are fully engaged with the client and facilitate them to develop designing of the business plan.

The experience and promise towards the success of our partners helped us grow. We have positioned as a medium-size business counseling firms. We help our clients to have clear goals. We help to grow the understandings and approach towards the business.

4 0
3 years ago
Why is it important for the government to achieve these five objectives?
Lelu [443]

Answer: Equality

Without proper guidelines in place one would outweigh the other cause an imbalance. If the government didn't keep those equal there wouldn't be enough stability and nobody would be able to live fairly.

5 0
3 years ago
Over the last four decades: A. Non-tariff barriers (NTB's)and tariffs have both increased in importance and use B. NTB's and tar
tino4ka555 [31]

Answer:

C. NTB's have increased and tariffs have decreased in importance and use

Explanation:

7 0
3 years ago
Retained earnings, December 31, 2012 $ 306,800 Cost of equipment purchased during 2013 29,000 Net loss for the year ended Decemb
aksik [14]

Answer:

$288,500

Explanation:

Particulars                                                          Amount

Retained Earnings Dec 31, 2012                      $306,800

Less: Net Loss for the Year                              $4,000

Less: Dividend declared and paid in 2013      <u>$14,300</u>

Retained Earnings Dec 31, 2013                     <u>$288,500</u>

3 0
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companies' operating performances can be compared by looking at each firm's EBIT, often referred to as
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Answer:

<em>companies' operating performances can be compared by looking at each firm's EBIT, often referred to as</em><em> </em><em><u>operating</u></em><em><u> </u></em><em><u>income</u></em>

________________________________

<em>Operating</em><em> </em><em>income </em><em>is </em><em>the amount of profit after deduction operating expenses such as wages, depreciation, and cost of goods sold</em><em>.</em><em> </em><em>It </em><em>is </em><em>essentially</em><em> </em><em>revenue</em><em> </em><em>minus</em><em> </em><em>fixed </em><em>and </em><em>variable</em><em> </em><em>cost.</em>

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2 years ago
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