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1 year ago

A ________ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

1 answer:

4 0

A marketing program is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

<h3>What is marketing ?</h3>

This is a process of drawing the attention of people or consumers a company's product or services. The aim is to create awareness about the products and also bring about immediate sale.

A Marketing Program is a company's strategy to increase sales by marketing its products to consumers. It is a well-designed set of objectives with practical action plans.

The Marketing Program is very wide hence caters to marketing elements which are advertising, brand and logo design and websites. It is to be noted that the 4Ps of marketing mix which are Product, Place, Price, and Promotion, play a pivotal role in designing marketing programs.

Learn more about marketing here: brainly.com/question/6988222

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3 years ago

Read 2 more answers

Kline Construction is an all-equity firm that has projected perpetual EBIT of $360,000. The current cost of equity is 13.3 perce

Aleksandr [31]

Answer:

Value of Levered Firm is 1,728,095

Explanation:

As company has total equity based, So, the cost of equity will be the discount rate to calculate the value of equity.

Value of Equity = $360,000 ( 1 - 0.4 ) / 13.3% = $1,624,060

Value of Debt = $976,000

Total value = $1,624,060 + $976,000 = $2,600,060

Now calculate the WACC

WACC = (13.3% x $1,624,060/$2,600,060) + (5.9% x $976,000/$2,600,060)

WACC = 8.3% + 2.2%

WACC = 10.5%

Now Assuming the EBIT remains the same.

Value of the firm = [ ( $360,000- (976,000 x 5.9%) ) x ( 1 - 0.4 ) ] / 10.5%

Value of the firm = $181,450 / 0.105 = 1,728,095

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3 years ago

Cash Flow Equivalences. Southwestern Moving and Storage wants to have enough money to purchase a new tractor-trailer in 5 years

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Answer:

They must set aside $65,494.95 at the end of year 4.

Explanation:

Giving the following information:

Southwestern Moving and Storage wants to have enough money to purchase a new tractor-trailer in 5 years for $290,000. If the company sets aside $100,000 in year 2 and $75,000 in year 3.

Interest rate= 9%

<u>We will assume that the money gets set aside at the end of each period.</u>

First, we need to calculate the accumulated money of the first two investments using the following formula:

FV= PV*(1+i)^n

Year 2: FV= 100,000*(1.09)^3= 129,503

Year 3: FV= 75,000*(1.09)^2= 89,107.5

Total= $218,610.5

Difference= 290,000 - 218,610.5= 71,389.5

Final value= 71,389.5

We need to find the present value:

PV= FV/(1+i)^n

PV= 71,389.5/(1.09)= 65,494.95

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3 years ago

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