1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Flura [38]
2 years ago
15

A ________ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

Business
1 answer:
taurus [48]2 years ago
4 0

A marketing program is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

<h3>What is marketing ?</h3>

This is a process of drawing the attention of people or consumers a company's product or services. The aim is to create awareness about the products and also bring about immediate sale.

A Marketing Program is a company's strategy to increase sales by marketing its products to consumers.  It is a well-designed set of objectives with practical action plans.

The Marketing Program is very wide hence caters to marketing elements which are advertising, brand and logo design and websites. It is to be noted that the 4Ps of marketing mix which are Product, Place, Price, and Promotion, play a pivotal role in designing marketing programs.

Learn more about marketing here: brainly.com/question/6988222

#SPJ1

You might be interested in
What can organizations do to keep rewards individualized enough to meet various employee needs (needs theory) while trying to en
julsineya [31]

Answer:

The best way to go about this is to design and operate and rewards system that recognizes individual needs as summarized and proposed by David McClelland.

The theory of equity on the other hand speaks to the perception of how input is compensated for in relation to those of others. Human beings (workers) will come with varying degrees of skills and input.

So to customize rewards in such a way that it recognizes unique contributions in an equitable way, one must first decide what key skills will be required for each job and which jobs are required to achieve organizational goals and objectives.

Explanation:

The Needs Theory by David Mclelland summarizes individual needs into three. They are:

  1. Achievement
  2. Affiliation
  3. Power

A balanced reward system will have financial and non-financial benefits. some of the non-financial benefits will be tailored to have the above components.

- Achievement: An example of this is - Opportunity for higher assignments

- Affiliation: The need to belong to a strong Employer brand

- Power: This answers the question about whether or not one will become more influential as they progress with the company

The equity theory will guide the business owner in ensuring that all selected metrics of input are classed and priced accordingly.

The usual form of input include but are not limited to:

  • Ability
  • Adaptability
  • Commitment
  • Determination
  • Education
  • Effort
  • Enthusiasm
  • Experience
  • Flexibility
  • Hard Work
  • Loyalty
  • Personal sacrifice
  • Skill
  • Support from co-workers and colleagues
  • Time
  • Tolerance
  • Trust in supervisors

Equity sometimes is difficult to achieve due to issues with capacity on the part of the company. Best practice, however, is to recognize equity first from the perspective of standard industry practice, then match or exceed such offering by a combination of Financial and Non-Financial rewards that are based on the strength of the organization.

Another strategy is for organizations to adapt it's reward systems to  Achievement Based Compensation. This type of compensation instead of focusing on the inputs listed above focuses on results.

In this case, expected results and capacity to deliver and subsequent rewards on same are discussed and agreed upon.

Minimum requirements are also defined ahead of time. Under this kind of structure, equity is achieved, and individual needs are recognized.

Cheers

4 0
3 years ago
1.the biggest problem when using metals or cowry shells for trading is____
Usimov [2.4K]
Number 1 should be B.
3 0
3 years ago
Read 2 more answers
Janelle is highly organized and loves working to find ways to arrange graphs and data more effectively. She doesn't handle confl
krek1111 [17]

The most appropriate job for Janelle is in clerical work. The answer is B.

Clerical work requires competent systematic skills. Since Janelle is very comfortable in arranging or organizing files, she is very compatible with the job. Moreover, clerical work requires focus and does not really require interaction with workers. As long as you are able to deliver the outputs, that is already considered as efficient.

5 0
3 years ago
In considering channels and logistics, what is the definition of intermodal transportation? Group of answer choices Combining tw
Taya2010 [7]

Answer:

Inter-modal transportation: Combining two or more modes of transportation

Explanation:

Logistics is the movement and coordination of resources such as food, liquids, materials, inventory, people and equipment from one location (origin) to another (destination). Intermodal transportation is used in logistics to transport a shipment from the shipper to the consignee. There are 3 methods of transportation:

  1. Ocean transportation e.g. ships
  2. Land transportation e.g. trucks, trains
  3. Air transportation e.g. flights

When any resource is transported by use of any two or more of these modes, it is known as intermodal transportation. For example, a container of clothing might be transported from Tokyo, Japan to New York, USA.

<u />

Japan factory to Japan Harbor: Train

Japan Harbor to USA Harbor: Ship

USA Harbor to warehouse in USA: Flight

Warehouse to shopping mall: Truck

5 0
3 years ago
Sweet Treats common stock is currently priced at $36.72 a share. The company just paid $2.18 per share as its annual dividend. T
Phantasy [73]

Answer:

Cost of equity= 8.0%

Explanation:

<em>Cost of equity can be ascertained using the dividend valuation  model. The model states that the price of a stock is the present value of future dividends discounted at the required rate of return.</em>

Cost of equity (Ke) =( Do( 1+g)/P )  + g

g - 2.2%, P - 36.72, D - 2.18

Ke = (2.18 ×(1+0.022)) /38.72  +  0.022 )  ×  100

= 0.07954 × 100

= 8.0%

 Cost of equity = 8.0%

4 0
3 years ago
Other questions:
  • In comparing group and individual insurance, group insurance provides:
    15·1 answer
  • When stock prices decline steadily, investors refer to the market as a ________ market.?
    5·2 answers
  • What might be a plausible explanation for the extra entry? give at least two possibilities
    13·1 answer
  • Dobson Construction has an investment project that would cost $150,000 today and yield a one-time payoff of $167,000 in three ye
    11·2 answers
  • The money supply decreases if:
    5·1 answer
  • Melissa writes checks to pay for her rent, utilities, and groceries, and she keeps a record of all these transactions in her che
    10·1 answer
  • Drag each tile to the correct box.
    9·1 answer
  • Suppose that the demand for milk in the United States is represented by the following equation, where P is the price of a gallon
    11·1 answer
  • Kowabunga was a US based beach clothing and gear company. The owner of the company wanted to expand into markets in Mexico, Aust
    14·1 answer
  • 4.3. Identify THREE benefits that could inspire one to avoid being unemployed after graduating (3x2) (6)​
    10·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!