Question

Typically, the _____ marketing plan covers marketing activities over a period of two to five years in the future. The _____ marketing plan, which is highly structured and detailed, is usually developed by a product manager and begins with marketing research and ends after 48 weeks with the approval of the general manager.

Answer 1

The long-range marketing plan enfolds marketing activities over a period of two to five years in the future.

Long-range marketing plan

The annual marketing plan, which is positively structured and precise, is usually created by a product manager and begins with marketing research, and completes after 48 weeks with the approval of the general manager.

The long-term marketing strategy should enclose the "big picture" that you are trying to accomplish with your marketing efforts. Your long-term marketing plan will generally be in place for six month to a year or more.

The purpose of the long-range plan is to bypass random, non-specific growth and focus the organization's skills on those areas where it excels, such as creating high-quality consumer goods.

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