Question

A contract that combines a good with a service is considered what kind of sale?

Answer 1

A contract that combines a good with a service is considered Mixed Sale

What is Mixed Sale?

A foundational business model known as the "marketing mix" has historically focused on the four Ps of product, price, place, and promotion. The phrase "collection of marketing instruments that the firm utilizes to pursue its marketing objectives in the target market" refers to the marketing mix.

Early in the twenty-first century, marketing theory first appeared. The modern marketing mix was initially published in 1984 and has since evolved into the framework for all marketing management choices. An extended marketing mix is utilized in the services industry; it often consists of 7 Ps, which are made up of the basic 4 Ps plus process, people, and physical evidence. Occasionally, service marketers will use the term "8 Ps," which refers to these 7 Ps plus performance and includes "product, pricing, place, promotion, people, positioning, packaging."

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