Question

The first step to a successful value-driven marketing strategy is to determine whom to serve with a market offering. to make this decision, marketers engage in which two activities?

Answer 1

The two activities to serve with a market offering. to make this decision, marketers engage are segmenting and targeting.

Segmentation is the process of classifying the market into several accessible groups. Targeting is the process of focusing on a specific market segment in order to offer products from all market segments.

There are many ways to segment your target market. Geographic - By Country, Region, State, City, Neighborhood. Psychographic - by personality, risk aversion, values, or lifestyle.

Learn more about market offering here: brainly.com/question/25754149

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