The correct alternative is letter c. marketing. Predicting what types of bicycles different customers will want and deciding which of those customers the company will try to satisfy are activities that a company must do as part of marketing.
<h3 /><h3>What is marketing?</h3>
It corresponds to a set of techniques and strategies developed by a company whose main objective is to create value for its consumers through communication, organizational image, products and services, establishing relationships that increase competitiveness and profitability in the active market.
Therefore, marketing helps in forecasting trends that satisfy the needs and wants of your consumer, as well as predicting the types of bicycles that customers will want as exemplified in the statement.
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