A project Sponsor is a senior-level executive who is a strong advocate for the project.
The project sponsor, generally an executive in the organization with the authority to assign resources and enforce decisions regarding the project, is a stakeholder. The customer, subcontractors, suppliers, and sometimes even the government are stakeholders
What is the role of a sponsor?
The major responsibilities and activities of a project sponsor include: Negotiate funding for the project and be a spokesperson to the senior management. Provide direction and guidance for project empowerment, key business strategies and project initiatives
What makes a good project sponsor?
Sponsors need to be active, aware, engaged, available, and willing to help the project manager and project team deliver results to the organization. It's a risk that can be easily mitigated on any project and can absolutely make the difference between success and failure.
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