When selecting a media vehicle, a media planner calculates the total cost of using a particular medium at the cost per thousand persons reached. Option A
This is further explained below.
<h3>What is
the total cost?</h3>
Generally, When discussing economics, the phrase "total cost" refers to the least amount of money spent on creating a certain amount of product.
In conclusion, A media planner will determine the entire cost of utilizing a given medium by calculating the cost per thousand people reached prior to making a decision on which media vehicle to use. Alternative A
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complete question
When selecting a media vehicle, the media planner looks both at the total cost of using a medium and at the ________.
A) cost per thousand persons reached
B) cost of premium offers
C) cost of the magazine it is using
D) profit margin
E) continuity cost