Question

TUMI brand briefcases are very expensive, high-end briefcases that are generally sold in specialty luggage shops. Which of the following is the most promising target market for TUMI briefcases?a. police officers.
b. executives.
c. construction workers.
d. postal workers.
e. students.

Answer 1

Answer:

B. Executives

Explanation:

Option E is wrong. Students do not need high-end briefcases for school or other tasks.

Option D is incorrect. Postal workers do not need any expensive briefcases to carry postal service and letters.

Option C is false. Construction workers cannot afford expensive briefcases.

Option A is not correct. Police officers have not necessary to have those briefcases.

Option B is correct. Executives often need high-end briefcases to keep essential things with them. They can also afford expensive bags.