When using horizontal differentiation, a firm divides itself into sub units based on function, type of business, or Geographic area
Horizontal Differentiation :
Horizontal differentiation refers to distinctions in products that cannot be easily evaluated in terms of quality. This stands in contrast to vertical differentiation, where the distinctions between products are objectively measurable and are based in the products' respective level of quality. Horizontally differentiated products vary only marginally, as it's more efficient for producers to try to capture as many new consumers as possible with minimal additional costs. While horizontally differentiated products tend to command similar prices at equilibrium, the lack of relationship to quality does not necessarily imply that they cost the same -- two products may be virtually identical in all considerations except for color or flavor and still be offered at totally different prices.
What is meant by geographical area?
Geographical Area means an area covering all or part of the territory of a Member State or extending to all or part of the territory of other Member States.
An area of land that can be considered as a unit for the purposes of some geographical classification.
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