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2 years ago

From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

1 answer:

7 0

From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."

Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.

Some characteristics of integrated marketing communication are-

The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.

To know more about integrated marketing communications, here

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You might be interested in

Which part of real GDP fluctuates most over the course of the business cycle?

ozzi

Answer:

c. investment expenditures

Explanation:

The reason for this is that during business cycles investors gain trust in the economy during a boom and invest a lot and during a recession they lose trust in the economy and decrease their investment by a lot, where as a lot of consumption like food, medicine, petrol etc remains mostly unaffected by changes in business cycle. Also government spending does not fluctuate a lot during the course of a business cycle because government spending is either long term like development projects.

6 0

3 years ago

Explain how a seller can determine whether the demand for his or her good is inelastic, elastic, or unit elastic between two pri

patriot [66]

Answer:

by calculating the elasticity of demand.

Price elasticity of demand measures the responsiveness of quantity demanded to changes in price of the good.

Price elasticity of demand = percentage change in quantity demanded / percentage change in price

If the absolute value of price elasticity is greater than one, it means demand is elastic. Elastic demand means that quantity demanded is sensitive to price changes.

Demand is inelastic if a small change in price has little or no effect on quantity demanded. The absolute value of elasticity would be less than one

Demand is unit elastic if a small change in price has an equal and proportionate effect on quantity demanded.

Explanation:

8 0

3 years ago

A bond with a coupon rate of 6 percent that pays interest semiannually and is priced at par will have a market price of _____ an

ipn [44]

Answer:

$1,000 and $30

Explanation:

We assume the market price or face value be $1,000

And the given coupon rate is 6% which is paid on semi annually basis

So, the interest payment is

= Market price or face value × coupon rate ÷ 2

= $1,000 × 6% ÷ 2

= $30

In the semi annual basis, the rate is half and the time is doubles and the same is applied above

3 0

3 years ago

Ian and Harriet divorced in 2017. Their son, Preston, is age 10 and has lived with Ian for the last two years. The divorce decre

Eddi Din [679]

Harriet is the person that can claim the earned income credit because the divorce decree gives Harriet the right to claim Preston as a dependent.

<h3>What the law on divorce states</h3>

The law on divorce or separation decree states that the noncustodial parent may claim the dependent even when there is no written declaration from the custodial parent.

Other explanation includes:

The parent who the child spends the most time with may claim the dependent.
If only one of the taxpayers is the child’s parent, that parent may claim the dependent.

In conclusion, Harriet is the person that can claim the earned income credit because the divorce decree gives Harriet the right to claim Preston as a dependent.

Read more about income credit

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3 0

2 years ago

Read 2 more answers

Nathan bought 200 shares of stock at $40 per share ($8,000 total). He paid $5,000 in cash and borrowed $3,000 from the brokerage

yan [13]

If Nathan sells now, after paying a commission of $160 and margin account interest of $90, he will lose <u>$650</u>.

<h3>What is buying on margin?</h3>

Buying on margin is a situation when an investor buys an asset by <u>borrowing the balance </u>from the brokerage firm.

With buying on margin, the investor pays part of the investment cost while the remaining is met by the broker.

<h3>Data and Calculations:</h3>

Cost of 200 shares at $40 per share = $8,000

Investor's cash = $5,000

Margin purchase = $3,000

Interest rate = 6%

Interest amount = $90 ($3,000 x 6% x 1/2)

Commission = $160

Total amount spent = $8,250 ($8,000 + $90 + $160)

Total amount realized from sale = $7,600 ($38 x 200)

Loss from sale = $650 ($7,600 - $8,250)

Thus, if Nathan sells now, after paying a commission of $160 and margin account interest of $90, he will lose <u>$650</u>.

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5 0

2 years ago