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2 years ago

From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

1 answer:

7 0

From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."

Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.

Some characteristics of integrated marketing communication are-

The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.

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Explain the different management tasks.

zysi [14]

Answer:

planing

organizin

controlling

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3 years ago

On January 8, Lowrence Co. issued a $60,000, 120-day discounted note to Raines Bank. The discount rate is 8%. Assuming a 360-day

Salsk061 [2.6K]

Answer:

a. $58,400

Explanation:

A discounted note, will make the person receive a lesser amount than the amount due at maturity. This way the person who grants the note is receiving interest for borrowing.

Calculations

principal x discount rate x time = discount

Where rate and time should be expressed in the same metric IE if the rate is annual express time in portion of years if it is monthly, in months.

60,000 x 0.08 x 120/360 = 1,600

Now, we subtract this amount form the nominal:

nominal - discount = net

60,000 - 1,600 = 58,400

6 0

3 years ago

Read 2 more answers

A company wants to market different types of shampoo using color-coded bottles, lids, and label print. It has four different col

Oxana [17]

Answer: 40 types

Explanation:

From the question, we are informed that a company wants to market different types of shampoo using color-coded bottles, lids, and label print and that the company has four different colors of lids, five different colors of bottles, and two different colors of print for the label available.

To calculate the different types of shampoo that the company can package, we use the multiplication principle. This will be:

= 4 × 5 × 2

= 40 types

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3 years ago

A drawback of buying a franchise is there is more opportunity for creativity, resulting in the owner spending too much time in t

abruzzese [7]

Answer:

If the national chain suffers, so does the franchisee

Explanation:

Franchises share common problems struggle for one can lead to struggle for all.

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3 years ago

Increasing opportunity cost along a bowed-out production possibilities frontier occurs because:__________

AlladinOne [14]

Increasing opportunity cost along a bowed-out production possibilities frontier occurs because of the scarcity of factors of production.

The law of increasing opportunity cost holds that as an economic system moves alongside its manufacturing opportunities curve inside the path of producing extra of a particularly appropriate, the possibility fee of additional devices of that truth will increase.

The opportunity cost is time spent analyzing and that money to spend on something else. A farmer chooses to plant wheat; the opportunity fee is planting an extraordinary crop or a trade use of the sources (land and farm gadget). A commuter takes the train to work as opposed to riding.

Opportunity cost is an economic time period that refers back to the cost of what you have to give up that allows you to pick something else. In a nutshell, it is the cost of the street not taken.

Learn more about opportunity cost here: brainly.com/question/1549591

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3 0

2 years ago