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natali 33 [55]
1 year ago
15

From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

Business
1 answer:
oee [108]1 year ago
7 0

From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."

<h3>What is IMC?</h3>

Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.

Some characteristics of integrated marketing communication are-

  • The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
  • When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
  • The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
  • The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
  • IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.

To know more about integrated marketing communications, here

brainly.com/question/9696745

#SPJ4

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Capital structure decisions include determining: Group of answer choices The terms of a bond issue to fund a project. the amount
IgorC [24]

Answer:

The correct answer is letter "A": The terms of a bond issue to fund a project.

Explanation:

Capital structure is the mixture of a company's debt and equity to fund its long-term operations and growth. Common stock is the most common type of capital for publicly traded companies, which typically forms the majority of a company's stock ownership. Bonds are another firm companies raises funds from under a repayment promissory note. Capital structure helps investors to assess the optimal value of a firm's capital expense.

5 0
3 years ago
The original cost of a LIFO inventory item is below both replacement cost and net realizable value. The net realizable value les
serg [7]

Answer:

D. Original cost.

Explanation:

As we know that the inventory should be valued at lower of cost or market value. Also , the market value is the middle amount among the replacement cost, net realizable value, net realizable value - normal profit margin

It can be the replacement cost or net realizable value. We don't have an idea which one is the middle amount

Also, if the original cost is less than the market cost so we assume that the inventory should be valued at original cost

4 0
3 years ago
Complete the below table to calculate the price of a 1.7 million bond issue under each of the following independent assumptions:
Ilya [14]

Full question attached

Answer and Explanation:

Answer and explanation attached

5 0
3 years ago
What are the transactions requirements for chase?
ikadub [295]

Answer:

Complete at least 10 qualifying transactions (including debit card purchases, online bill payments and direct deposits) within 60 days of opening your account. The account must remain open for six months, or Chase may deduct the bonus at closing. When you'll get it: Within 10 business days of completing requirements.

5 0
3 years ago
Which of the following forms provides the broadest coverage under an employee theft coverage form?
Anvisha [2.4K]

Answer: (D) Blanket position

Explanation:

The blanket position is one of the type of form that helps in providing the broadcast coverage that covers all the employees in all type of position. It is also know as the blanket fidelity.

The main purpose of the blanket position bond is that for providing the employees theft coverage in the form of coverage securities, money and the properties.

The coverage is basically base on the different types of designed position and may also differ according to the different types of positions.      

 Therefore, Option (D) is correct.

8 0
3 years ago
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