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natali 33 [55]
2 years ago
15

From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

Business
1 answer:
oee [108]2 years ago
7 0

From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."

<h3>What is IMC?</h3>

Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.

Some characteristics of integrated marketing communication are-

  • The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
  • When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
  • The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
  • The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
  • IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.

To know more about integrated marketing communications, here

brainly.com/question/9696745

#SPJ4

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Last month, the Tecumseh Corporation supplied 400 units of three-ring binders at $6 per unit. This month, the company supplied t
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Answer:

B

Explanation:

according to the law of supply, the higher the price, the higher the quantity supplied and the lower the price, the lower the quantity supplied

in this question, there was only a change in price but no change in the quantity supplied.

so a change in supply and not a change in the quantity supply occured

determine supply per price

400 / 6 = 67

400 / 4 = 100

supply increased

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Selvig and Anzer, a military weapons manufacturer, is divided into different organizational units—the S&amp;A Logistics, which h
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Answer:

departmentalization

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The departmentalization is a means to organize the activities of the company, in order to facilitate the achievement of its objectives, it consists in the coordination in the combination and / or adequate grouping of the activities necessary for the organization in specific departments.

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Notes Payable Rogers Machinery Company borrowed $330,000 on February 1, with a 6-month, 10%, interest-bearing note. Required: 1.
balu736 [363]

Answer:

1.

February 1  Cash                          $330000 Dr

                        Notes Payable           $330000 Cr

2.

July 31  Interest expense            $16500 Dr

                     Interest payable           $16500 Cr

Aug 1  Notes Payable       $330000 Dr

           Interest Payable    $16500 Dr

                     Cash                      $346500 Cr

Explanation:

1.

The issuance of note payable against cash will require the cash account to be debited and notes payable, which is a liability, to be credited.

2.

The interest on note payable for 6 months will become due and will be recorded on 31 July. The interest expense and interest payable accounts will be used.

The interest for 6 months is = 330000 * 0.1 * 6/12 = $16500

On 1 August, when the note and interest payable is paid, the cash will be credited by the sum of notes payable and interest payable accounts.

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3 years ago
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