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natali 33 [55]
1 year ago
15

From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

Business
1 answer:
oee [108]1 year ago
7 0

From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."

<h3>What is IMC?</h3>

Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.

Some characteristics of integrated marketing communication are-

  • The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
  • When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
  • The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
  • The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
  • IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.

To know more about integrated marketing communications, here

brainly.com/question/9696745

#SPJ4

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