From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

1 answer:

7 0

From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."

Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.

Some characteristics of integrated marketing communication are-

The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.

To know more about integrated marketing communications, here

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