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natali 33 [55]
1 year ago
15

From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

Business
1 answer:
oee [108]1 year ago
7 0

From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."

<h3>What is IMC?</h3>

Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.

Some characteristics of integrated marketing communication are-

  • The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
  • When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
  • The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
  • The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
  • IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.

To know more about integrated marketing communications, here

brainly.com/question/9696745

#SPJ4

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Lacey Company prepared the tabulation below at December 31, 2022. Net Income $310,000
valentinak56 [21]

Answer:

Net cash provided by operating activities is $325,000.

Explanation:

Lacey Company

Cash Flow Statement (Operating Activities Only)

December 31, 2022.

<u>Details                                                                       Amount ($)</u>

Net Income                                                                   310,000

Depreciation expense                                                  45,000

Increase in accounts receivable                                 (55,000)

Decrease in inventory                                                   12,000

Increase in accounts payable                                        6,000

Increase in prepaid expenses                                      (4,000)

Decrease in income taxes payable                               3,500

Gain on disposal of land                                                <u> 7,500 </u>

Net cash provided (used) by operating activities  <u> 325,000 </u>

5 0
3 years ago
Suppose that the residents of Colgateville play golf incessantly. In fact, golf is the only thing they spend their money on. The
olchik [2.2K]

Answer:

CPI in 2020 =142.7

CPI in 2019 = 100

Inflation rate = 42.7%

Explanation:

Inflation is the increase in the general price level. Inflation erodes the value of money.

Consumer Price Index(CPI ): This is the weighted average price of a basket of goods and services consumed by a typical consumer. It is used to measure the rate of inflation.

The increase in the CPI is taken to be the rate of inflation. For example, the CPI rose to 1.09 from 1.00, this implies an inflation rate of 9% within the time period in focus.

The CPI =

The price of a basket of goods in a current  year ÷ Divided by the price of a basket of goods in  a base year

The consumer price

Value of basket of goods in 2019 = (1000× $2)  + (100× $50) + ( 500× $0.10)= 7050

Value of basket of goods in 2020= (1000× $2.50)  + (100× $75) + ( 500× $$0.12)=10,060

CPI in 2020 = 10,060/7050× 100 =142.7

CPI in 2019 = 100

CPI in 2020 =142.7

CPI in 2019 = 100

The inflation rate =(142.7/100-1 ) × 100 = 42.7%

Note , we assume the CPI for 2019 is 100, since we were not provided with data to compute the price of a basket of good in 2018

CPI in 2020 =142.7

CPI in 2019 = 100

Inflation rate = 42.7%

6 0
2 years ago
Before buying an existing business, you need to identify if the business’s problems can be fixed.
kifflom [539]

The statement is true

3 0
2 years ago
Read 2 more answers
You are thinking about the things that can go wrong on your trip home over the Thanksgiving break. You have booked a flight with
victus00 [196]

Answer:

The probability of you making it home for the holidays is:

= 45%.

Explanation:

a) Data and Calculations:

Probability of Scareways flights being canceled = 38%

Probability of successfully traveling with Scareways = 62% (100 - 38%)

Probability of getting a seat in Walter's car = 72%

Therefore, the probability of making it home for the holidays = the combined probabilities (either Scareways flight or Walter's car)

= 62% * 72%

= 0.62 * 0.72

= 0.4464

= 45%

3 0
2 years ago
If a firm borrows ​$8 comma 000 from households at an annual interest rate of 6 ​percent, how much will the firm pay in interest
laila [671]

Answer:

The firm will pay 480 dollars each year as interest payment.

Explanation:

The interest amount is calculated by multiplying the rate of interest with the amount borrowed. In problem loan is 8,000 dollars and rate of interest is 6%, so the interest amount will be calculated as follow

Interest payment = 8,000 * 6% = 480 dollars

8 0
3 years ago
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