All categories

1 year ago

When zappos first started out, which form of promotional tool did it use to build its customer base?

Business

1 answer:

CaHeK987 [17]1 year ago

6 0

When Zappos first started out, the promotional tool which he used to build its customer base was Word-of-mouth.

Word-of-mouth advertising occurs when a consumer expresses interest in a brand's goods or services in casual conversations. In essence, it is free promotion brought on by a positive customer experience, which typically goes above and above their expectations. Through various publicity initiatives set up by businesses or by providing opportunities to promote consumer-to-consumer and consumer-to-marketer communications, word-of-mouth marketing can be promoted. Word-of-mouth advertising (WOM marketing) occurs when customers recommend a business's goods or services to their friends, relatives, and other people they value significantly.

To know more about Word-of-mouth advertising refer:

brainly.com/question/7230019

#SPJ4

You might be interested in

Suppose the tax rate on the first $10,000 income is 0 percent; 10 percent on the next $20,000; 20 percent on the next $20,00

olasank [31]

Family A: marginal rate 20%, average rate 10%

Family B: marginal rate 40%, average rate 23% 

The marginal tax rate is the rate paid on the last dollar of income; this would be whatever tax bracket the family is in. The average price is the total tax divided by the total revenue. 

Family A: 

total income $40,000: this includes $10,000 at 0%, $20,000 at 10% (tax of $2,000), and $10,000 at 20% (tax of $2,000). The last rate paid is 20% so that is the marginal rate; the total tax paid is $4,000, divide that by $40,000 total income, that is the average rate. 

Family B: 

total income $100,000: this includes $10,000 at 0%, $20,000 at 10% (tax of $2,000), $20,000 at 20% (tax of $4,000), $30,000 at 30% (tax of $9,000), and $20,000 at 40% (tax of $8,000). The last rate paid is 40% so that is the marginal rate; the total tax paid is $23,000, divide that by $100,000 total income, that is the average rate.

5 0

3 years ago

Professor jennings claims that only 35% of the students at flora college work while attending school. dean renata thinks that th

hodyreva [135]

The data iuse
use a 5% level of significance. Very yes

4 0

2 years ago

The following information came from the income statement of the Wilkens Company at December 31, 2017: sales revenue $1,800,000;

andriy [413]

Answer:

Wilkens' days in inventory for 2017 = 60.833

Explanation:

Given:

Sales = $1,800,000

Beginning inventory = $160,000

Ending inventory = $240,000

Gross profit = $600,000

Inventory turnover = 6 times

Wilkens' days in inventory for 2017 = ?

Computation of Wilkens' days in inventory for 2017:

Wilkens' days in inventory for 2017 = Number of days in a year / Inventory turnover

Wilkens' days in inventory for 2017 = 365 / 6 times

Wilkens' days in inventory for 2017 = 60.833

7 0

3 years ago

China had a $214 billion overall current account surplus in 2012. Assuming that China’s net debt forgiveness was zero in 2012 (i

Pie

Answer:

The correct asnwer is $-214 billion.

Explanation:

A surplus occurs when an account exceeds the credit after having paid all its debts and obligations.

As the example says, assuming that China’s net debt forgiveness was zero in 2012, then the net balance of China's financial account balance would be -214 billion.

This means that China would be facing a deficit.

A defit means that more money comes out of our company's account than it enters.

Which causes China to have a negative balance account.

4 0

2 years ago

Christina purchased 500 shares of stock at a price of $62.30 a share and sold the shares for $64.25 each. She also received $738

Gnesinka [82]

Answer:

1.60 percent

Explanation:

exact real rate of return on this investment = interest rate - inflation rate

total revenue gotten by Christina = ( 500 × $ 64.25) + $ 738 = $ 32863

total money invested = 500 × $ 62.30 = $ 31150

her profit = $ 32863 - $ 31150 = $ 1713

interest = $ 1713 / $ 31150 = 0.054992 × 100 = 5.4992 %

exact interest rate = 5.4992 % - 3.9% = 1.5992 approx 1.60 percent

6 0

2 years ago