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timurjin [86]
2 years ago
7

When zappos first started out, which form of promotional tool did it use to build its customer base?

Business
1 answer:
CaHeK987 [17]2 years ago
6 0

When Zappos first started out, the promotional tool which he used to build its customer base was Word-of-mouth.

Word-of-mouth advertising occurs when a consumer expresses interest in a brand's goods or services in casual conversations. In essence, it is free promotion brought on by a positive customer experience, which typically goes above and above their expectations. Through various publicity initiatives set up by businesses or by providing opportunities to promote consumer-to-consumer and consumer-to-marketer communications, word-of-mouth marketing can be promoted. Word-of-mouth advertising (WOM marketing) occurs when customers recommend a business's goods or services to their friends, relatives, and other people they value significantly.

To know more about Word-of-mouth advertising refer:

brainly.com/question/7230019

#SPJ4

You might be interested in
What are the four key factors in a firm’s credit policy? How would a relaxed policy differ from a restrictive policy? Give examp
Free_Kalibri [48]

Answer:

Here are six factors that you ought to consider when building up a credit approach and that should impact your choice whether to stretch out credit to clients. You should allow credit just if the positives of doing so exceed the negatives. Regularly, this is hard to decide.  

The Effect on Sales Revenue  

The explanation you would allow credit in any case is so your clients can defer paying you. This is helpful for your clients and will most likely win clients for you, yet it isn't so advantageous for you and your primary concern, in any event on a quick premise. Deals income from the deal you made to your client will be deferred for either the markdown period or the credit time frame, or maybe more if the client is late in making the payment. The upside is that you might have the option to raise your costs on the off chance that you offer credit.  

You have an exchange off. The chance of more clients and higher deals costs in the event that you offer credit in return for conceivable postponed and late payments. Shockingly, it's difficult to evaluate this.  

The Effect on Cost of Goods Sold  

Regardless of whether you sell items or administrations you must have them accessible and, on account of items, in stock, when a deal is made. At the point when you expand credit, that implies paying for that item or administration so as to have it in stock however not getting paid for it promptly when it is bought. Despite the fact that you will in the long run get paid, your business must have enough income to make up for the deferred payment Furthermore, you lose any premium pay you may have earned on that cash.  

Once more, you have an exchange off. This time it is more clients and higher deal costs in return for lost premium salary and briefly lower income.  

The Probability of Bad Debts  

In the event that an organization makes every one of its deals for money, there is no chance of awful obligations or obligations it can't gather. In the event that any level of the organization's deals are using a credit card, there exists the chance of awful obligations or obligations you, as an entrepreneur, will never gather. At the point when you are building up your credit strategy, you ought to take into consideration some level of your credit accounts that will never be paid.  

The exchange off here is that some level of your credit deals will never be paid. You need to choose if this factor is worth more clients and higher deals costs.  

Offering a Cash Discount  

Especially when you offer credit on a business-to-business (B2B) premise, most organizations offer different organizations a money rebate. At the end of the day, if the business takes care of the tab inside the markdown period, that business gets a rebate. In the event that they don't pay inside the markdown period, at that point they should pay inside the credit time frame or the first time frame inside which the bill is expected.  

Money limits are regularly expressed like this model: 2/10, net 30. On the off chance that those are your credit terms, it implies that you offer a 2% markdown if the bill is paid in 10 days. On the off chance that you don't take the markdown, the bill is expected inside the multi day credit period.  

Is getting your cash in 10 days worth the 2% markdown that you offer? That is the exchange off you have with respect to money limits and whether you should offer them.  

Assuming Debt  

On the off chance that you, as an entrepreneur, choose to offer credit to your clients, odds are you should assume obligation to back your records receivables. As a private company, you will most likely be unable to stand to sell your items or administrations without quick payment except if you have a decent working capital base. In the event that you need to assume obligation, you need to factor in the expense of transient acquiring as a feature of your choice to offer credit.  

Offering credit to your clients is a major choice with wide-arriving at impacts for your organization. You need to consider the variables above and then some. Will offering credit bring about recurrent business? Do you have the opportunity and assets to gather late payments? Settle on this choice astutely.

4 0
3 years ago
On November 4, 2018, Blue Company acquired an asset (27.5-year residential real property) for $200,000 for use in its business.
sleet_krkn [62]

Answer:

A. $191,818

B. $303

C. Loss; $11,515

Explanation:

A. Calculation to determine what The adjusted basis of the asset at the end of 2019 is

Cost of asset $200,000

Less Greater of allowed and allowable cost recovery:

2018 $910

2019 $7,272 ($8,182)

($910+$7,272=$81,82)

Adjusted basis of the asset at the end of 2019 $191,818

($200,000-$8,182)

Therefore the Adjusted basis of the asset at the end of 2019 will be $191,818

B. Calculation to determine what The cost recovery deduction for 2020 is

Cost recovery deduction for 2020= ($200,000 x .03636 x 0.5 / 12)

Cost recovery deduction for 2020=$303

Therefore The Cost recovery deduction for 2020 is $303

C. Calculation to determine what The____on the sale of the asset in 2020 is

Based on the information given we would be using 0.3636 as the percentage for 27.5-year assets.

Cost of asset $200,000

Less Greater of allowed and allowable cost recovery:

2018 $910

2019 $7,272 ($8,182)

($910+$7,272=$81,82)

Adjusted basis of the asset at the end of 2019 $191,818

($200,000-$8,182)

Less Cost recovery for 2020 $303

($200,000 * .03636 * 0.5 / 12)

Basis on date of sale $191,515

($191,818-$303)

Loss on sale of asset ($11,515)

($180,000 – $191,515)

Therefore The LOSS on the sale of the asset in 2020 is $11,515

6 0
3 years ago
Check all answers that apply. Based on the model output, we can say that both the size of the move (CuFt) and number of large fu
RideAnS [48]

Answer:

P-value for slope coefficient of the size of the mode CuFt is0.00

Explanation:

The slope coefficient is change in probability when all other independent variables are held constant. The output is 93.3 which is due to the variation in labor hours. These variations are due to large number of furniture moved in cubic feet.

7 0
3 years ago
Mary's bakery is trying to determine what price to charge for her cookies, so mary places a low price on them and raises it each
AfilCa [17]
The answer is that, "Mary was conducting an experiment".
Mary has done the experiment by raising the price of cookies every week, and when her experiment finished, she concluded a result from her experiment about the price of cookies which is more profitable. So in daily life we do many experiments to get conclusion from them sometimes it takes more time some times less.
3 0
3 years ago
Who Done It Mystery Theater sells tickets for dinner and a show for $ 40 each. The cost of providing dinner is $ 22 per ticket a
Readme [11.4K]

Answer:

$18

Explanation:

The contribution margin per patron is the ratio of the total contribution to the number of patrons. The total contribution is the difference between the total sales and the total variable cost.

Hence, the contribution per matron may also be derived as the difference between the sales per patron and the variable cost per patron.

The variable cost here is the cost of providing dinner per ticket as such,

Contribution margin per patron

= $40 - $22

= $18

6 0
3 years ago
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