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2 years ago

When zappos first started out, which form of promotional tool did it use to build its customer base?

Business

1 answer:

CaHeK987 [17]2 years ago

6 0

When Zappos first started out, the promotional tool which he used to build its customer base was Word-of-mouth.

Word-of-mouth advertising occurs when a consumer expresses interest in a brand's goods or services in casual conversations. In essence, it is free promotion brought on by a positive customer experience, which typically goes above and above their expectations. Through various publicity initiatives set up by businesses or by providing opportunities to promote consumer-to-consumer and consumer-to-marketer communications, word-of-mouth marketing can be promoted. Word-of-mouth advertising (WOM marketing) occurs when customers recommend a business's goods or services to their friends, relatives, and other people they value significantly.

To know more about Word-of-mouth advertising refer:

brainly.com/question/7230019

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Financial analysts said they were surprised that despite higher inflation and shrinking profits margins, investors continue pour

kicyunya [14]

Answer:

The correct answer is (E) continued to pour money into the stock market in the belief that the American economy was

Explanation:

Inflation can affect cash flows to a greater or lesser extent, depending on their nature. Thus inflation could affect sales prices more, or costs. The entrepreneur generally fights inflation trying to reduce costs and maintain competitive prices, but he can not against generalized inflation in the economy, and consequently his cash flows could be, in real terms, increasingly lower, by the loss of the power to buy money. In this way, inflation encourages investments with rapid recovery and that require less capital investment.

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3 years ago

How can marketing affect the society?

k0ka [10]

Answer:

Marketing drives a consumer economy, promoting goods and services and targeting consumers most likely to become buyers. Higher sales for a business that employs successful marketing strategies translate into expansion, job creation, higher tax revenue for governments and, eventually, overall economic growth.

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3 years ago

With a patent on drug Z27, why would Able Drug Company charge customers $7 per 100 units even though its cost of producing 100 u

Dafna1 [17]

If Able Drug Company already has a patent on a drug called drug Z27, then they have the rights to charge it higher than cost of production. They do this so that they would gain profit from the drug that they have patented and to be able to expand their business more with it.

5 0

3 years ago

The management of supply chain inventories focuses on: No Answer Selected

Dennis_Churaev [7]

Answer: both internal and external inventories

Explanation: In simple words, supply chain inventories refers to the raw material, finished goods and work in process inventories like factors that together constitutes a supply chain.

Management of supply chain refers tot he process in which the organisation tries to control and maintain the flow of inventories from on stage to the other with the ultimate objective of keeping the supply of finished goods smooth throughout the period.

It starts from procuring the suitable raw materials in right quantity and right time after that it monitors the manufacturing unit so that production is done in appropriate time period and finally makes sure that finished goods will be supplied to the market as per the time period specified by the wholesalers or retailers.

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3 years ago

A note payable was executed by Sterling Inc. to Miami Finance Company. Sterling Inc. used $768,000 of its accounts receivable as

denpristay [2]

Answer:

See all the entries below.

Explanation:

a. Record the entry for Sterling to record the secured borrowing.

The entries will look as follows:

Account Name Debit ($) Credit ($)

Cash (768,000 * 85%) 652,800

Note Payable 652,800

(To record the secured borrowing.)

b. Record the entries for Sterling to record (1) the collections and (2) the payment to Miami for the first month.

The entries will look as follows:

Account Name Debit ($) Credit ($)

Cash 504,320

Refund Liability 20,480

Accounts Receivable 524,800

(To record collection on receivables for first month.)

Interest Expense 4,480

Note Payable 499,840

Cash 504,320

(To record payment to Miami for the first month.)

c. Record the entries for Sterling to record (1) the collections for the second month and (2) the final payment to Miami.

The entries will look as follows:

Account Name Debit ($) Credit ($)

Cash 238,080

Allowance for Doubtful Debt 5,120

Accounts Receivable (w.1) 243,200

(To record collection on receivables for second month Interest.)

Expense 1,920

Note Payable 151,040

Cash (w.2) 152,960

(To record final payment to Miami.)

Workings:

w.1: Accounts Receivable = Amount of accounts receivable as collateral – Cash received from customer = $768,000 - $524,800 = $243,200

w.2: Cash = Loan - First payment for principal = $652,800 - $499,840 = $152,960

3 0

3 years ago