Although test marketing costs can be high, they are often small when compared with ________.

1 answer:

5 0

Although test marketing costs can be high, they are often small when compared with the costs of a major mistake.

<h3>What is meant by test marketing?</h3>

Before a larger release, a product or marketing campaign is made accessible on a restricted basis to test markets with the intention of examining consumer reaction. It's crucial to keep in mind that customers who have been exposed to the product or campaign can unknowingly be a part of a test group.

Standard test markets, controlled test markets, and simulated test markets are the three different types of test markets. The main users of test markets are marketers of consumer packaged goods. Products supplied in packets that people use practically daily are referred to as consumer packaged goods (CPG).

Even while test marketing expenses can be considerable, they are frequently insignificant when weighed against the price of a significant error.

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an increase in the operating income by $16,322

Explanation:

The computation of the impact in the operating income is given below:

Variable cost of 75 units (1300000 × 75 ÷ 12700) 7,678

Sale price of 75 units (75 × 320) 24,000

Increase in operating income (24000 - 7678) $16,322