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2 years ago

Although test marketing costs can be high, they are often small when compared with ________.

1 answer:

5 0

Although test marketing costs can be high, they are often small when compared with the costs of a major mistake.

<h3>What is meant by test marketing?</h3>

Before a larger release, a product or marketing campaign is made accessible on a restricted basis to test markets with the intention of examining consumer reaction. It's crucial to keep in mind that customers who have been exposed to the product or campaign can unknowingly be a part of a test group.

Standard test markets, controlled test markets, and simulated test markets are the three different types of test markets. The main users of test markets are marketers of consumer packaged goods. Products supplied in packets that people use practically daily are referred to as consumer packaged goods (CPG).

Even while test marketing expenses can be considerable, they are frequently insignificant when weighed against the price of a significant error.

To learn more about test marketing refers to:

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12.The competitive strategy of a firm pursuing a "think global, act local" approach to strategy-making A. entails little or no s

Vladimir [108]

Answer:

D. is essentially the same in all country markets where it competes but it may nonetheless give local managers room to make minor variations where necessary to better satisfy local buyers and to better match local market conditions.

Explanation:

A think global act local is a strategic business approach or concept which is aimed at achieving a low cost, effective cost, efficiency and focused strategy theme in all the locations where the firm has its operations but nonetheless avails local managers the opportunity and ability to adjust product

specifications, distribution and marketing channels to better satisfy local consumers, as well as effectively and efficiently match local market conditions.

Hence, the competitive strategy of a firm pursuing a "think global, act local" approach to strategy-making is essentially the same in all country markets where it competes but it may nonetheless give local managers room to make minor variations where necessary to better satisfy local buyers and to better match local market conditions.

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3 years ago

When mcdonald’s introduced its low-fat mclean deluxe hamburger, it used __________ to avoid direct competition with wendy’s and

Anni [7]

The appropriate response is differentiation positioning. Differentiation positioning includes looking for a less aggressive, littler market specialty in which to find a brand. Situating and separation are firmly related promoting methodologies. Situating is your procedure for passing on what makes your organization or items greater, diverse or superior to those offered by contenders.

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3 years ago

In September, Year 1, West Corp. made a dividend distribution of one right for each of its 120,000 shares ofoutstanding common s

Sphinxa [80]

Answer:

The correct answer is option C.

Explanation:

Dividend distribution in the first year = 120,000 shares of outstanding common stock

Each right was exercisable.

Though none of the rights have been exercised.

The shares have been redeemed by paying each stockholder=$0.10/right

Reduction in the West's stockholder's equity

=Number of shares*amount paid for redemption

=120,000*$.10

=$12,000

So, option C is the right answer.

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3 years ago

what happens when ethanol is refluxed with acidified sodiumheptaoxodiochromate(4) solution for a long time

salantis [7]

Answer:

1-butanol

Explanation:

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3 years ago

What type of Internet monitoring technique records information about a customer during a Web surfing session such as what websit

yKpoI14uk [10]

Answer:

The correct answer is Clickstream.

Explanation:

Clickstream, also known as Click Tracking, is the route that any user takes once they enter a web page. With it, you can know what pages you visit and in what order, as well as how you get to each of them. It is one of the points that are discussed in web analytics when studying the behavior of visitors who come to them.

It is one of the vital elements to carry out the analysis of clicks of any online site, since it collects all the interaction of the users and the sequence they define with it. In fact, both for publishers and for webmasters and even for members of marketing departments, it is a very revealing and interesting graphic data set in order to evaluate strategies .

Knowing that flow of clicks allows you to check what are the behavior patterns of visitors when browsing a page, verify if the routes and hierarchies are well established and even analyze if there is any usability problem in any section of a page.

One more component within the entire framework that is part of the analysis of a website, especially in terms of usability. The clickstream is a concept that should be familiar if you have a website or consider its launch due to its importance when analyzing its good performance in terms of performance and user experience.

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3 years ago