Question

A Feather Friends, Inc., distributes a high-quality wooden birdhouse that sells for 20 per unit. Variable costs are 8 per unit, and fixed costs total 180,000 per year. Answer the following independent questions:
(f) Refer to the original data. Assume again that the company sold 18,000 units last year. The president does not want to change the selling price. Instead, he wants to increase the sales commission by 1 per unit. He thinks that this move, combined with some increase in advertising, would increase annual sales by 25 % . By how much could advertising be increased with profits remaining unchanged? Do not prepare an income statement; use the incremental analysis approach.

Answer 1

Variable expenses 20,000 advertising be increased with profits remaining unchanged.

Calculation of this year's operating income

Sales                             20000*1.25*(20*(1-0.1))          $450,000

Variable expenses      20000*8*1.25                          $200,000

Contribution margin                                                     $250,000

Fixed expenses          180000+30000                       $210,000

Net operating income                                                 $40,000

Thus, this year’s net operating income would be $40,000.

Working note

Calculation of units sold last year.

Units sold = Total sales revenue-Sale price per unit =$400,000 - $20 =20,000.

The retail price per unit is reduced by 10%, resulting in a revised retail price of $18 per unit and 20% more units sold. Therefore, the revised sales units would be 25,000, and the total sales for the year would be $450,000, calculated by multiplying the 25,000 units sold by the selling price per unit of $18. Variable expenses increase as the number of units sold improves, so the revised variable cost is the number of units sold multiplied by $8, resulting in a variable cost of $200,000. Variable costs of $200,000 are deducted from sales of $450,000 resulting in a contribution margin of $250,000. Fixed costs increased by $30,000, resulting in revised fixed costs of $210,000 and a net operating income of $40,000. This is calculated as a contribution margin of $250,000 minus fixed costs of $210,000.

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