A customer who shares his or her views of a firm's product and gets attention from other customers who respect these views is referred to as an opinion leader.
Opinion leaders are individuals or businesses who might be professionals inside an industry or otherwise have perspectives that are both well-known and trusted. As a result, they are able to have an impact on public opinions—such as the opinions of your clients.
Merton distinguishes two varieties of opinion leadership: monomorphic and polymorphic. Typically, opinion leadership is considered as a monomorphic, domain-unique degree of individual variations, this is, someone who is an opinion leader in one field may be a follower in some other subject.
Opinion leaders act as an intermediary between marketers and their target audiences. They acquire information about a sure product, summarize its pros and cons, and bring it to clients in an easy manner. Thought leaders also replace purchasers with product information and supply recommendation on a way to use it.
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