The correct answer is: [D]:
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" their products than to customer needs. "
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Answer:
b. Market penetration
Explanation:
As Nutrimax Corp has designed extensive and elaborate advertising campaigns for its existing products. The campaign mainly focuses on the features and benefits of the products that differentiate the cereals from the competition. Nutrimax Corp. is using market penetration strategy. In market penetration strategy, firm wants to increase and expand its business and sales by focusing on the existing market with the help of existing products and services as it has been done by Nutrimax Corp in this case. Firm targets the same customers with the same products and services but with better and enhanced advertisement, product features, offers, discounts and schemes.
Answer:
a. 5.87 percent
Explanation:
Annual coupon = 1000*6.5% = $65
Yield to maturity = [Annual coupon + (Face value-Present value)/time to maturity] / (Face value+Present value)/2
Yield to maturity = [65 + (1000-1,056)/13] / (1000+1,056) / 2
Yield to maturity = [65 + (-56/13)] / 2056/2 ]
Yield to maturity = {65 - 4.31] / 1028
Yield to maturity = 60.69 / 1028
Yield to maturity = 0.0590369649805447
Yield to maturity = 5.90%
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