Mass Marketing is a strategy that differs from current market trends, as it does not segment your actions, on the contrary, it focuses on impacting as many users as possible with your ads.
<h3>What is the difference between mass marketing and segment marketing?</h3>
Compared to mass marketing; Segment marketing offers several additional benefits. The company can create a more suitable product or service at the right price for the target audience. Choosing distribution and communication channels becomes easier.
With this information, we can conclude that We can say that the Shotgun Approach is the essence of Mass Marketing. It's about attracting attention to your brand from as many people as possible, regardless of who they are.
Learn more about Mass Marketing in brainly.com/question/9017955
#SPJ1
Walmart aims to retailing strategy at a homogeneous (similar) group of consumers. A wide assortment of goods is offered at popular prices. Walmart utilizes which target market strategy?
market segment
mass marketing
store positioning
multiple segmentation
