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konstantin123 [22]
1 year ago
8

What is the difference between conscious marketing and corporate social responsibility?

Social Studies
1 answer:
rusak2 [61]1 year ago
4 0

Conscious Marketing refers to creation of such a product as a bundle of utilities, so high on quality and meeting standards so as the corporate doesn't need to rely on marketing or advertising it's product.

In such a case, the consumers themselves recommend such products to one another which obviates the cost of massive marketing or advertisement expenditure by a corporate at the same time satisfying consumer wants. Corporate Social Responsibility(CSR) on the other hand is a wider concept which focuses upon satisfying stakeholders such as suppliers, consumers, employees and shareholders.

CSR calls for awareness on the part of a company to be socially responsible in deployment of natural resources, providing amenities such as drinking water, sanitation or taking up an educational initiative. CSR recognizes the fact that a business operates in a complex, dynamic environment and it must adapt to changes. Thus, CSR takes a holistic, ecosystem view of business as a complex, adaptive system.

Learn more about conscious marketing:

brainly.com/question/17032414

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