What is the difference between conscious marketing and corporate social responsibility?

1 answer:

4 0

Conscious Marketing refers to creation of such a product as a bundle of utilities, so high on quality and meeting standards so as the corporate doesn't need to rely on marketing or advertising it's product.

In such a case, the consumers themselves recommend such products to one another which obviates the cost of massive marketing or advertisement expenditure by a corporate at the same time satisfying consumer wants. Corporate Social Responsibility(CSR) on the other hand is a wider concept which focuses upon satisfying stakeholders such as suppliers, consumers, employees and shareholders.

CSR calls for awareness on the part of a company to be socially responsible in deployment of natural resources, providing amenities such as drinking water, sanitation or taking up an educational initiative. CSR recognizes the fact that a business operates in a complex, dynamic environment and it must adapt to changes. Thus, CSR takes a holistic, ecosystem view of business as a complex, adaptive system.

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