The use of government spending and taxing the policy to influence the economy
Advertising shapes our consumption patterns by using various
persuasion techniques aimed at triggering certain purchase decisions. For
instance, informational advertising employs rational techniques that appeal to
the consumers’ reason to help them make informed buying decisions. This
information is given under the assumption that it will help the consumer make
an informed decision.
Se você nao usar práticas comuns e metódicas você corre o risco de se tornar biased (inconscientemente) e tomar decisões por emoção. Por isso existem regras, leis e metodologias de lidar com as coisas.