Question

First movers are? a. firms that take an initial competitive action. b. firms that are first to exit a declining indus

Answer 1

First movers are firms that take an initial competitive action.

A service or product that enters the market first and captures a competitive advantage is known as a first mover. Being the first usually allows a business to build a strong brand awareness and client loyalty before rivals enter the market. Other benefits include having more time to perfect its offering and determining the new item's selling price.

Industry's first movers are virtually always followed by rivals looking to capture market share and capitalize on their success. The market share held by the first mover is frequently maintained because it has built a strong enough client base and a large enough market share.

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