'Marketing is an activity that creates value for customers, clients, partners, and society at large. a firm does this by communicating offerings, delivering offerings, and creating offerings.
Marketing is the process of researching, creating and offering value to meet the needs of a target market for goods and services.
Despite its complexity, marketing boils down to four things: product, price, promotion and location. Tactics and channels change, but they are the concepts upon which everything else evolves, the principles that never change. Some models extend these basic principles to 7 hp or other variations.
Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters along the way to purchase. The goal of attribution is to determine which channels and messages had the greatest impact on conversion decisions or desired next steps.
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