Question

A popular football player at a college who is able to influence the buying decisions of fans would best be described as a(n) __________.

Answer 1

A popular football player at a college who is able to influence the buying decisions of fans would best be described as a opinion leader influence.

Opinion leaders tends to influence the purchase decisions of consumers. Thus, such consumers will view the opinion leader as having a strong degree of knowledge in regards to the product category.

Opinion Leaders are knowledgeable in their field. As, they are respected and trusted by their followers. Their views carry weight and significance. Thus, through this they influence the buying decisions of their fans.

Hence, such opinion leader is able to influence the buying decisions of their fans.

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