Theory X would obstruct the company's employees' ability to advance and be productive. Because they are more concerned with making sure their work is done correctly than with developing their staff and learning about potential new prospects, managers who anticipate and micromanage daily activities do not aid in their development.
They are limiting potential sources of income in the near future by doing this, and even if these new alternatives could cause merchants more issues, if they carry on as they have, they will fail nonetheless, so it is worthwhile to explore new options. If they encounter these kinds of difficulties, they will also be unable to be innovative with future endeavors since, as the adage goes, it takes money to create money.
Retailers must, however, offer shoppers something novel if they want to overcome these worries.
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