Answer:
CLV = [(GC * r) / (1 + i - r)] - AC]
Explanation:
CLV is the customer lifetime value which is the calculation of net profit during the tenure of relationship with the clients and customers.
The formula for CLV calculation is :
CLV = [(GC * r) / (1 + i - r)] - AC]
Where,
GC is annual gross contribution,
r is retention rate of customers
i is discount rate
AC is Acquisition cost
Answer:
D. Product and Promotion
Explanation:
Product strategies are strategies to outlines the direction of a product, how it will get there and how it will succeed. They are strategies used in improving products.
By changing the product packaging, the company modified its product strategy.
Promotion strategies are strategies used in promoting or stimulating demand for a company's goods and services. They are designed in a way to mostly inform and persuade the public about purchasing their products and services. By developing a contest geared towards 12 to 17 year olds, the company modified its promotion strategies.
Answer:
D. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
Explanation:
Positioning simply consists in establishing a specific market position for the product or service relative to the products or services that the competition offers.
For example, Wal-Mart has found that its most effective positioning strategy is to occupy the market place of the cheapest retail store. Wal-Mart does not try to appeal to everyone, it tries to offer the cheapest products in the market (which in itself has a very wide appeal, but the appeal is not universal anyway).
Answer:
Debit bad debt with $4,000, and credit Accounts receivable also with $4,000.
Explanation:
New bad written off = Accounts receivable × 4% = $100,000 × 4% = $4,000
The journal entries will be as follows:
<u>Details Dr ($) Cr ($) </u>
Bad debt 4,000
Accounts receivable 4,000
<u><em>Being a bad written off the accounts receivable </em></u>
