Question

coca-cola’s mobile app allows customers to interact with the brand on the go. when customers purchase coca-cola products, they can use their mobile phones to scan sip

Answer 1

The app of the Coco-cola company is an example of empowerment of the customer.

Providing the customer with tools and resources which the consumer requires to be successful results in Customer empowerment. This means that the customers are given the required information that help them to make well-informed decisions.These well-informed decisions help the customers in achieving their goals.

The Coco-cola company be providing the customers with the chances of meeting U.S national soccer team members and movie andconcert tickets gives them the value of their products purchased. So by giving the customers good value for their money helps to empower them and helps them to make the appropriate decisions of choosing the product.

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Your question was incomplete. The complete question is:

Coca-Cola's mobile app allows customers to interact with the brand on-the-go. When customers purchase Coca-Cola products, they can use their mobile phones to scan Sip & Scan icons on cans and bottles to unlock chances to win movie and concert tickets to more exclusive experiences like meeting members of the U.S. women's national soccer team. Users can also locate nearby Coca-Cola Freestyle machines and create and save their Freestyle drink combinations. Coca-Cola's app is an example of

Choices:

a. empowerment b. customer value c. the firm's business d. on-demand marketing