Answer:
a) true.
Explanation:
Encryption is a form of cryptography and typically involves the process of converting or encoding informations in plaintext into a code, known as a ciphertext. Once, an information or data has been encrypted it can only be accessed and deciphered by an authorized user.
Some examples of encryption algorithms are 3DES, AES, RC4, RC5, and RSA.
On the other hand, authentication can be defined as the process of verifying the identity of an individual or electronic device. Authentication work based on the principle of matching an incoming request from a user or electronic device to a set of uniquely defined credentials.
Basically, authentication ensures a user is truly who he or she claims to be, as well as confirm that an electronic device is valid through the process of verification.
Digital certificates, smart cards, picture passwords, and biometrics are used to perform an authentication.
<em>Hence, in cybersecurity the use of encryption and authentication protocols is the standard method of countering attempts to alter or insert transmissions. </em>
Answer:
Customer Relationship Management (CRM).
Explanation:
CRM is an acronym for customer relationship management and it typically involves the process of combining strategies, techniques, practices and technology so as to effectively and efficiently manage their customer data in order to improve and enhance customer satisfaction.
This ultimately implies that, these employees are saddled with the responsibility of ensuring the customer are satisfied and happy with their service at all times.
Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research. It comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers.
Basically, CRM involves understanding customer needs, building and maintaining healthy long-term relationships with them, in order to add value or scale up your business.
Hence, customer relationship management (CRM) is one of the popular marketing strategy that is mainly based on the acquisition, enhancement, and retention of long-term relationships that add value for the organization and the customer.
Um I need a image or smth
