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1 year ago

Which promotion mix element stimulates purchase directly through an incentive to buy, such as a coupon or rebate?

Business

1 answer:

Darina [25.2K]1 year ago

3 0

Sales promotion mix element stimulates purchase directly through an incentive to buy, such as a coupon or rebate.

<h3>How does sales promotion work?</h3>

Sales promotion is one of the components of the promotional mix.
Sales promotion is a marketing strategy where a company would utilize brief-term campaigns to generate interest and demand for a product, service, or other offerings.
Advertising, personal selling, direct marketing, and publicity/public relations make up the bulk of the promotional mix.
Types of Sales Promotion - 4 Important Types: Consumer Sales Promotion, Dealer Promotion, Business Promotion, and Public Relations

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During the current year, Orr Company incurred the following costs: Research and development services performed by Key Corp. for

LuckyWell [14K]

Answer:

$525,000

Explanation:

The amount to be recognized as research and development expense for the year includes the cost of research and development services performed by Key Corp. for Orr, the cost incurred on testing of pre-production prototypes and models as well as the cost of testing in search for new products or process alternatives,

In other words, all costs incurred would be expensed since no of them met the capitalization criteria as per generally acceptable accounting principles

4 0

3 years ago

What are closing costs?

AlekseyPX

I think it would be c

4 0

3 years ago

Read 2 more answers

g . Kings Donut Inc common stock sells for $39.86 a share at a market rate of return of 9.5%. The company just paid its annual d

Simora [160]

6.29% is the rate of growth

<u>Explanation:</u>

<u>The following formula is used </u>

Price = D1 / ke -g

39.86 = 1.2 multiply with (1 + g) / 0.095 - g

3.7867 – 39.86 g = 1.2 + 1.2 g

2.5867 = 41.06 g

Now, we have to calculate the value of g

g = 2.5867 divide 41.06

= 0.0629

= 6.29 %

Where:

G = growth, ke = market rate of return, D1 = dividend ( annual), P = price of the share of company

7 0

3 years ago

Katherine Potter knew a good thing when she saw it. At least, it seemed so at first. She was traveling in Italy when she spotted

lilavasa [31]

Katherine had to rush to the bank every few months to borrow more money. She didn't really talk to her banker about her financial situation because she had no trouble getting larger loans. You see, she was always on time with her payments. Katherine always took trade discounts to save money on her purchases. That is, she paid all of her bills within 10 days in order to save the 2% discount offered by her suppliers for paying so quickly.
Katherine's products were mostly purchased on credit. They'd buy a few lamps and a pot, and Katherine would let them pay overtime. Some were extremely slow to pay her, taking six months or more.
Katherine noticed a small drop in her business after three years. The local economy was struggling, and many people were losing their jobs. Nonetheless, Katherine's business remained steady. Katherine received a phone call from the bank one day, informing her that she was behind on her payments. She explained that she had been so preoccupied that she had missed the bills. The issue was that Katherine did not have enough money to pay the bank. She frantically called several customers for payment, but none of them could pay her. Katherine had a classic cash flow problem.

<h3>How is it possible to have high sales and high profits and run out of cash while running a business?</h3>

It is entirely possible if you have a high level of accounts receivables and inventory and a low level of accounts payables. A sale is recorded when an invoice is raised, and a shipment is delivered; this does not always imply that you received cash and that it is recorded in your accounts receivable. Similarly, if you keep a lot of inventory, a lot of your money is locked up until the inventory is sold. On the contrary, if your payment terms with your suppliers are less favorable, you will end up paying before your receivables convert to cash. As a result, high sales and profits do not always imply a strong cash position.

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4 0

2 years ago

Management of Mittel Rhein AG of Köln, Germany, would like to reduce the amount of time between when a customer places an order

AleksandrR [38]

Answer:

1. Throughput Time = 9.2 days

2. Manufacturing Cycle Efficiency = 29%

3. 71% throughput time was spent in non value added activities.

4. Delivery Cycle Time = 25.8 days

5. New MCE = 57%

Explanation:

Given

Inspection time 0.7 days

Wait time 16.6 days

Process time 2.7 days

Move time 1.3 days

Queue time 4.5 days

1. The throughput time is calculated by adding all time except the wait time.

I.e.

Throughput time = Inspection time + Process time + Move time + Queue time

Throughput Time = 0.7 days + 2.7 days + 1.3 days + 4.5 days

Throughput Time = 9.2 days

2. Calculating the manufacturing cycle efficiency.

Manufacturing Cycle Efficiency is calculated by dividing value added time by throughput time.

Where the value added time = the process time = 2.7 days

And throughput time = 9.2 days (calculated in (a) above)

Manufacturing Cycle Efficiency = 2.7 days ÷ 9.2 days

Manufacturing Cycle Efficiency = 0.2934782609

Manufacturing Cycle Efficiency = 29.34782609%

Manufacturing Cycle Efficiency = 29%

3. Calculating the percentage of the throughput time was spent in non–value-added activities.

This is calculated by subtracting MCE calculated above from 100%

% throughput time = 100% - 29%

% throughput time = 71%

So, if 29% throughput time was spent in value added activities, 71% throughput time was spent in non value added activities.

4. Calculating the delivery cycle time.

This is calculated by adding the wait time to throughput time.

i.e.

Delivery Cycle Time = Wait Time + Throughput Time

Where Wait Time = 16.6 days and Throughput Time = 9.2 days

Delivery Cycle Time = 16.6 days + 9.2 days

Delivery Cycle Time = 25.8 days

5. Calculating new MCE.

Here, we'll used the same formula used in (2) above

i.e

Manufacturing Cycle Efficiency is calculated by dividing value added time by throughput time.

Where the value added time = the process time = 2.7 days

But throughput time will be calculated as

Throughput time = Inspection time + Process time + Move time (because of the elimination of all queue time)

Throughput Time = 0.7 days + 2.7 days + 1.3 days

Throughput Time = 4.7 days

So, New MCE = 2.7 days ÷ 4.7 days

New MCE = 0.5744680851

New MCE = 57.44680861%

New MCE = 57%

6 0

3 years ago

Read 2 more answers