Question

because one of the major reasons for conducting a test market is to achieve , the test-market city should be representative of the marketing territory in which the product will ultimately be distributed.

Answer 1

Representativeness is one of the major reasons for conducting a test market is to achieve external validity, the test-market city should be an accurate representation of the marketing area where the final product distribution will take place.

More about Representativeness:

A smaller amount or a smaller portion of something larger is what is meant by a representative sample. It exhibits the same characteristics and ratios as a bigger population.

In scientific research, a representative sample might be made up of subjects or even chemical compounds that could be evaluated in a lab to determine the outcome of a specific chemical reaction.

Learn more about the representative here:

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