Question

Suppose you own a travel agency in a large city. you have many corporate clients, but growth has slowed somewhat. some long-term employees are getting discouraged, but you feel that there might be a way to make technology work in your favor. use your imagination and do a swot analysis: suggest at least one strength, one weakness, one opportunity, and one threat that your business faces.

Answer 1

Strength: Existing wide customer base

Weakness: Low morale among employees which has led to low output

Opportunity: Availability of technology that can be used to improve productivity and result in efficiency

Threats: Competition from rival firms which eats into the firm’s margins