The manager of sporting items for outdoor adventures is Ezra. His monetary outlays have outpaced his cash receipts during the last six months. The outdoor adventure industry has a cash flow issue.
Although profitability may be the most important indicator of a company's success, maintaining a steady level of cash flow on a daily basis is essential if your organization is to survive and expand.
When the amount of money leaving the organization exceeds the amount of money coming in, there is a cash flow issue. This results in a lack of liquidity, which might hinder your capacity to pay bills, make loan repayments, and run business profitably.
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