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mars1129 [50]
3 years ago
13

Richard participated in a study conducted by an advertising agency. During his interview, he was asked to gauge the services pro

vided by a regional airline on the basis of his experiences and what others had told him. The interviewer asked Richard specific questions about the food, the seating arrangements, the ease with which he entered and exited the plane, and the service provided by the flight attendants. The advertising agency used the research data to develop the creative strategy. In this scenario, Richard provided the agency with:
a. product-specific preplanning inputs.
b. switch marketing inputs.
c. secondary internal data.
d. secondary external data.
e. buzz marketing research.
Business
1 answer:
Rasek [7]3 years ago
6 0

Answer:

The correct answer is letter "A": product-specific preplanning inputs.

Explanation:

Product-specific preplanning input is a series of efforts carried out by advertisements agencies to collect information about<em> industry competitors, work processes, and consumers patterns and preferences </em>on determined products that will allow them to create a strategy to merchandise a new good or service in the market.

Product-specific preplanning input makes use of <em>focus group interviews and demographic and psychographic segmentation </em>as feeds to create marketing strategies.

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Curiosity. Technology develops at different rates and in different ways around the world.  

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4 years ago
Marcus is a self-employed marketing consultant. He is good at helping his clients with their marketing challenges; however, he i
Xelga [282]

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outsource the accounting function to another firm

Explanation:

Based on this information regarding Marcus' situation, the best advice would be for him to outsource the accounting function to another firm. This is something that many individuals/companies do and will allow Marcus to focus all of his time and energy on what he is best at (which is helping his clients with their marketing challenges.) while at the same time making sure that the accounting tasks such as billing the clients are done quickly and correctly.

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3 years ago
What factors are used in the rule-of-thumb methods to determine the communication budget?.
kvv77 [185]

The factors that are used in the rule-of-thumb methods to determine the communication budget is "Prior sales and communication activities".

<h3>What is rule-of-thumb method?</h3>

The rule of thumb would be a cognitive guideline that offers basic guidelines or guidance that is distilled for a certain topic or course of action.

Some characteristics of rule-of-thumb are-

  • A general rule of thumb an unofficial practical guidance that offers streamlined rules that generally apply.
  • Numerous financial rules of thumb provide advice on how much should be saved, how much should be paid for a home, where and how to invest, and other topics.
  • Rules of thumb may not apply to your specific scenario because they not scientific and don't take into consideration the unique circumstances and demands of each individual.
  • It is a fundamental principle that provides step-by-step guidelines for carrying out or handling a specific task.
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To know more about rule-of-thumb method, here

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3 0
2 years ago
Lawrence Reed in his article "The Role of Incentive" states that the best way to curb pollution and misuse of resources is to?
katovenus [111]

Answer:

Like the title of the article states, all economy relayed choices are the results of an incentive or disincentive a potential polluter faces. He gave the example of the Lake Erie, stating that is highly reasonable (although highly unethical) it is polluted, as it is financially efficient to simply dump garbage in the lake, rather than invest in a recycling or waste management system. He also added, that since the lake is a public good, no one will look at the pollution as a serious concern, since it isn't owned by anybody.

All of this implies that a structured, incentive system has to be created in order to curb pollution.

7 0
3 years ago
The goal of brand positioning is to explain why one brand is different and better for its target customers, and why the differen
Andrei [34K]

Answer:

True

Explanation:

Brand positioning refers to creating and occupying a place in a prospective customer's mind with respect to a brand. It refers to a brand image created in the minds of prospective customers whenever they think of a brand.

For instance, when a customer thinks of Lacoste, it reminds him of the quality associated with it along with it's French connect.

Brand positioning helps an enterprise distinguish it's own brand from those of the competitors. Also, such an exercise reveals uniqueness of the brand i.e attributes specific of such a brand.

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