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1 year ago

Describe the advantages and disadvantages of advertising and other promotional tools.

1 answer:

4 0

Advertising is a means of communication in which a message about the product is sent to intend or influence people. It is basically considered a paid form of communication. Advertising is for a large number of people, not for one individual. Advertising is communication about different ideas and products. Different tools are used in advertising. Nowadays, most organizations give preference to social media advertising due to its benefits. Social media advertising gives more benefits as compared to other advertising and promotional strategies.

Following are the possible advantages of advertising and other tools

Sales will be promoted.
Production will be expanded
Huge profit
Information related to different products and prices.
More employment opportunities will be created.
People's living standards get improved.
You can target your customer easily
Customer can easily be engaged

Possible disadvantages of advertising and other promotion tools are

The cost of production will be increased.
Create unequal competition.
Promote consumption that is unnecessary.
Customer may compare your products with other competitors
Wrong advertising strategies brings more badly effects on sales

Therefore there are different advantages and disadvantages of advertising and promotional tools.

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Melissa recently paid $640 for round-trip airfare to San Francisco to attend a business conference for three days. Melissa also

Ilya [14]

Answer:

Please refer explanation

Explanation:

A. What amount of the travel costs can Melissa deduct as business expenses?

Round trip airfare : $640

Registration for the conference: $590

3 nights lodging : $225 x 3 = $675

Meals : $170 x 50% = $85

Cab fare: $605

Total deductible as business expenses: $640 + $590 + $675 + $85 + $605 = $2595

B. Suppose that while Melissa was on the coast, she also spent two days sightseeing the national parks in the area. To do the sightseeing, she paid $1,270 for transportation, $825 for lodging, and $340 for meals during this part of her trip, which she considers personal in nature. What amount of the travel costs can Melissa deduct as business expenses?

Sightseeing was done purely for her leisure and entertainment and had nothing to contribute towards the business. Hence, no amount ($0) of the costs that were associated with sightseeing can be deducted as a business expense.

c. Suppose that Melissa made the trip to San Francisco primarily to visit the national parks and only attended the business conference as an incidental benefit of being present on the coast at that time. What amount of the airfare can Melissa deduct as a business expense?

Since the main purpose of the trip and taking a plane was for personal reasons and she attended the business conference simply because she was on the coast at that point of time, total airfare expenses would be incurred as a personal expense. Hence, no amount of the airfare expense will be a business expense.

$2595 - $640 = $1955 is the total business expense

D. Suppose that Melissa’s permanent residence and business was located in San Francisco. She attended the conference in San Francisco and paid $635 for the registration fee. She drove 196 miles over the course of three days and paid $181 for parking at the conference hotel. In addition, she spent $610 for breakfast and dinner over the three days of the conference. She bought breakfast on the way to the conference hotel and she bought dinner on her way home each night from the conference. What amount of the travel costs can Melissa deduct as business expenses?

Conference registration: $635

Mileage dedication: 196 x 0.565 = $110.74 (since mileage cost per mile has not been provided, an estimate has been obtain based on San Francisco mileage costs)

Parking fees: $181

Total: $926.74 deductible as business expenses

7 0

3 years ago

On what moral basis is a permissive stance toward individual-willed choices and the acceptance of market transaction held to be

kati45 [8]

On what moral basis is a permissive stance toward individual-willed choices and the acceptance of market transactions held to be morally justifiable as an individual's right to privacy and autonomy.

Market Transaction manner a transaction for one or extra products, entered into on a buying and selling Platform or suggested to the marketplace Operator beneath the market running policies.

An open market transaction, for instance, is one where an enterprise insider, that means someone near the operations of that entity, buys or sells stocks of inventory in the organization. other marketplace transactions might follow to promote fairness or debt inside the capital markets or complete a merger or acquisition.

Open marketplace transactions arise while “insiders” purchase or promote shares in their corporation. Insiders, a term frequently used to describe directors or senior officers, personal a big part of an employer's stocks and therefore have a keen hobby in buying or selling shares while lucrative opportunities rise up.

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6 0

1 year ago

PackMan Corporation has semiannual bonds outstanding with nine years to maturity and are currently priced at $754.08. If the bon

Ann [662]

Answer:

b. 8.225%

Explanation:

In this question, we use the Rate formula which is shown in the spreadsheet.

The NPER represents the time period.

Given that,

Present value = $754.08

Assuming figure - Future value or Face value = $1,000

PMT = 1,000 × 7.25% ÷ 2 = $36.25

NPER = 9 years × 2 = 18 years

The formula is shown below:

= Rate(NPER,PMT,-PV,FV,type)

The present value come in negative

So, after solving this,

1. The pretax cost of debt is 11.75%

2. And, the after tax cost of debt would be

= Pretax cost of debt × ( 1 - tax rate)

= 11.75% × ( 1 - 0.30)

= 8.225%

8 0

3 years ago

Scout Company sold $15.000 of merchandise in September with a three-month warranty. The cost to repair defects under warranty is

chubhunter [2.5K]

Answer: debit to Product Warranty Expense for $750

Explanation: 5% of $15000 =

5 ÷ 100 × $15000 is $750.

This is an expense and so will be a debit.

8 0

3 years ago

Calculate the loan balance for each of the six months. The loan balance is calculated as the additional cash needed for a given

alexandr402 [8]

Answer:

The closing balance from the excel sheet is $5,000.00

Explanation:

Solution

Given that:

The loan balance required l for each month can be computed as follows:

The loan balance = additional cash needed – cash used to retire debt + loan balance from previous month

Now

By applying the excel formula to perform this task is stated as follows:

D34 = SUM(D31-D33,C34)

The same formula is used to get the values for E34 to I34.

Kindly find an attached copy of the updated excel sheet after applying above formula which is a part of the solution is as follows:

3 0

3 years ago