Respected community members who study and evaluate media messages before passing them on to friends and acquaintances are called opinion leaders.
<h3>Who is an opinion leader?</h3>
People having knowledge or power in a particular area are called as opinion leaders.
Organizations can utilize opinions leaders to make trust with their customers and encouragement of sales.
Today's thought leaders include social media “influencers” that give their opinions.
These leaders study and evaluate media messages and, then pass them on to friends and acquaintances.
Therefore, <u>opion leaders</u> is correct
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The failure to think independently and realistically as a group because of the desire to enjoy consensus and closeness is. group think.
What do you mean by group think?
Group think is a phenomenon that occurs when the desire for group consensus overrides people's common sense desire to present alternatives, critique a position, or express an unpopular opinion. Here, the desire for group cohesion effectively drives out good decision-making and problem solving.
Why is group think important?
Group consensus can allow groups to make decisions, complete tasks, and finish projects quickly and efficiently—but even the most harmonious groups can benefit from some challenges. Finding ways to reduce group think can improve decision-making and assure amicable relationships within the group.
Characteristics of Group think:
Rationalization of decisions to minimize objections. Belief in the absolute goodness of the group. Intense dislike of outsiders – stereotyped and misleading portrayals of outside members and those who have left the group
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When something exciting happens or when the main point of the story is resolved.
