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Julli [10]
1 year ago
8

The two major aspects of the evaluation phase of the strategic marketing process are?

Business
1 answer:
kogti [31]1 year ago
5 0

The two key components of the review phase of the strategic marketing process are recognising goals that have been missed and taking corrective action.

<h3>What does the strategic marketing process' review phase entail?</h3>

The assessment phase aids in determining the effectiveness of the marketing campaign. We contrast the marketing program's results with the objectives specified during the planning stage. In this way, we are able to spot the goals' deviations.

The strategic marketing process consists of three stages, which are

SWOT analysis, goal appraisal, and goal setting. awareness, action, and assessment. planning, carrying out, and evaluating.

A marketing strategy's two main components are choosing a target market and developing a marketing mix.

learn more about  strategic marketing refer

brainly.com/question/25640993

#SPJ4

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Assume that an equity investment that lacks significant influence is sold. Which of the following would be included in the two e
Anastasy [175]

Answer:

A. An update of the Fair value adjustment account

D. The amount of the unrealized holding gain or loss that has occurred since the end of the prior accounting period

Explanation:

The value of an equity investment that lacks significant influence is adjusted at the end of each accounting period against an unrealized gain/loss account.

When the equity investment is sold, the unrealized gain/loss account will become realized depending on the sales value. Before any final gain or loss is realized, an adjustment must be made to the investment's Fair value adjustment account.

E.g if the investment X's balance account was $510,000 and its fair market value was $550,000, we would first need to adjust the fair value:

Dr Fair value adjustment of investment X 40,000

    Cr Unrealized holding gain 40,000

6 0
3 years ago
Which of the following has limited liability for its owners, but passes income through to its investors and avoids double taxati
elena-14-01-66 [18.8K]

The one that has limited liability for its owners, but passes income through to its investors and avoids double taxation is option C. S Corporation. Read below about S Corporation.

<h3>What is S Corporation?</h3>

A variation on the standard corporation model is the S corporation. An S corporation passes its income through to its owners, so that the entity itself does not pay income taxes. The owners report the income on their tax returns, thereby avoiding the double taxation that arises in a regular C corporation.

Therefore, the correct answer is as given above

learn more about S corporation: brainly.com/question/13187927

#SPJ1

The complete question goes thus:

Which of the following has limited liability for its owners, but passes income through to its investors and avoids double taxation

A. C Corporation

B. Partnership

C. S Corporation

D. Types of Business Entities

3 0
2 years ago
1. What are Red Bull's greatest strengths and risks as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drin
Misha Larkins [42]

Answer:

<em>Strengths</em>

  1. RedBull is a well-established brand in the Energy Drink sub-sector.
  2. It has been in existence since 1987 making it a 33-year-old company. That's a lot of experience doing the same thing.
  3. Given its years of experience, consumers have a lot of confidence in its brand. This means it has strong brand equity.
  4. As of 2019, RedBull still has the highest market share of any energy drink in the world with a record 7.5 billion cans sold

<em>Risks</em>

  1. The challenge is this, Coca-cola is a much older company with about 128 years behind it. It was established in 1892.
  2. Coca-cola equally has a very strong brand equity
  3. In the carbonated drinks sub-sector, it has dominated the sector since 2004. It's market share is estimated at 42.5%.
  4. It has about 500 brands compared to Redbull which has only one brand.
  5. In Pepsi was created in 1893. Just one year younger than Coca-cola. It currently has about 24.9% of the soda market. Within the cola segment alone, it has about 100 flavours.
  6. Monster energy as a strong entrant into the energy drink market is only 18 years old and it already has 49 different drinks with about 14% market share worldwide.

Suffice it to say that if Red Bull does not concieve of a critical strategy to maintain market dominance, it may continue to bleed it's market share.

2. Red Bull should do more than traditional advertising.

There is no reason why it can go into the Soda space. There are countries where the big players still exert a huge dominance. Mexico, for instance, consumes the more coca-cola than anywhere else in the world.

Red Bull in addition to keeping it's market share through aggressive advertising, can enter into the soda market, targeting these regions where coca-cola and other players seem to have a pseudo monopoly.

Red Bull can also look at creating more flavours depending on the psychographics of the target market it is looking at.

Bull Stratos

Red Bull Stratos is the official name for the project involving Mr Baumgartner's mission. Mr Baumgartner's project involved a record breaking jump for the ages from the edge of space which cost about USD 30 million. It is on record that this is nothing like what Red Bull have ever done before and it did so at a fraction of it's annual sports marketing which is estimated at about USD 300 Million.

To answer the question about its effectiveness, its definitely yes.

Over 8 million people saw the jump which had the Red Bull logo/ branding conspicuously displayed. It was dubbed "the most successful Public Relations campaign of year 2012."

The line will always be dictated by the metrics which show returns on marketing budget invested.

Any strategy that currently works to enhance the brand of Red Bull or at least keep its dominance over the energy drink market, must be explored.

Cheers!

6 0
3 years ago
What does it mean for the country to have a strong or healthy economy? What does it mean for the country to have a weak economy?
kari74 [83]

Answer:

A strong economy country is a country with wealth and has a high currency value. While the currency value is low for the weak economy country.

Explanation:

A country having a strong economy means that the country is thriving and prospering. The economic growth of a strong economy have a high rate. It means the national GDP of a country is high and there is an increase in the average income of the people.

While a country with a weak economy has a lower growth rate. The poverty and unemployment rate of the country is also high. GDP growth is minimum.

Some of the important measures that can be taken to make a strong economy is that employment, education, increase national produce and services, controlling inflation, eliminating corruption and many more.

3 0
3 years ago
Generally with bond ratings, the higher the rating, the ________ the interest rate an investor will receive and the ________ the
Anna [14]

The risk of default is measured by bond ratings, with the higher the rating the lower the risk of default, so The higher the rating, the lower the interest rate an investor will receive and the lower the risk that the issuer of the bond will default. 

3 0
3 years ago
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