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1 year ago

The two major aspects of the evaluation phase of the strategic marketing process are?

1 answer:

5 0

The two key components of the review phase of the strategic marketing process are recognising goals that have been missed and taking corrective action.

<h3>What does the strategic marketing process' review phase entail?</h3>

The assessment phase aids in determining the effectiveness of the marketing campaign. We contrast the marketing program's results with the objectives specified during the planning stage. In this way, we are able to spot the goals' deviations.

The strategic marketing process consists of three stages, which are

SWOT analysis, goal appraisal, and goal setting. awareness, action, and assessment. planning, carrying out, and evaluating.

A marketing strategy's two main components are choosing a target market and developing a marketing mix.

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Question Content Area Flyer Company sells a product in a competitive marketplace. Market analysis indicates that its product wou

lesantik [10]

Flyer would have to cut $2 per unit in order to meet the new target cost.

<h3>What is target cost?</h3>

The target cost of a product is the expected selling price of the product minus the desired profit from selling

First, we need to get the target cost

= Target Selling price per unit - Target profit per unit

= $48 - ($48 x 0.125)

= $48 - $6

= $42

Then, Flyer have to cut costs per unit

= Cost for product - Target cost

= $44 - $42

= $2

Hence, Flyer would have to cut $2 per unit in order to meet the new target cost.

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8 0

2 years ago

Wixis Cabinets makes custom wooden cabinets for high-end stereo systems from specialty woods. The company uses a job-order costi

iren2701 [21]

Answer:

<u>a. $2,673 over applied</u>

Explanation:

a. Remember, it was mentioned that the company's predetermined overhead rate is $81 per hour of bandsaw use, although the actual hours of bandsaw use 153.

Calculating the results we have $2,673 over applied (actual value= $81*153-$15,066).

b. In preparing an income statement all underapplied overhead would be recorded as a prepaid expense on the balance sheet and then corrected through increasing cost of goods sold at the end of the time period.

6 0

3 years ago

Sales at a fast-food restaurant average $6,000 per day. The restaurant decided to introduce an advertising campaign to increase

lutik1710 [3]

Answer:

Yes, sales have increased as a result of the advertising campaign.

Explanation:

Find attached the explanation.

Note: I had to convert the explanation into both jpeg and files (both contains the same answer) when the answer box kept on rejecting my answer claiming it contains swear words when it does not.

3 0

3 years ago

Cool Beans is a locally owned coffeeshop that competes with two large coffee chains, PlanetEuro and Frothies. Alicia, the owner,

erma4kov [3.2K]

Answer:

0.9717 per unit sold (approx)

Explanation:

Here, we are assuming 52 weeks in a year.

Contribution margin:

= (Sales revenue - variable cost) ÷ sales revenue

= [(3.52 × 10 + 3.52 × 0.18 × 540 × 52) - (3.52 × 0.26 × 551)] ÷ (3.52 × 10 + 3.52 × 0.18 × 540 × 52)

= [(35.2 + 17,791) - (504)] ÷ (35.2 + 17,791)

= [17,826.2 - 504] ÷ 17,826.2

= 17,322.2 ÷ 17,826.2

= $0.9717 per unit sold (approx)

5 0

3 years ago

If mistakes or fraudulent reporting behavior are discovered, auditors require the company to correct all significant information

stepladder [879]

Answer:

The correct answer is True.

Explanation:

In the context of the audit of financial statements, fraud consists of recording intentional errors in the financial statements. The two main fraud categories are: fraudulent financial reports and asset misappropriation.

Fraudulent financial reports are characterized by containing errors or intentional omissions in the amounts with the intention of deceiving users. Most cases of fraudulent financial reports overestimate assets and income or omit financial liabilities and expenses to show higher income.

6 0

3 years ago