The two key components of the review phase of the strategic marketing process are recognising goals that have been missed and taking corrective action.
<h3>What does the strategic marketing process' review phase entail?</h3>
The assessment phase aids in determining the effectiveness of the marketing campaign. We contrast the marketing program's results with the objectives specified during the planning stage. In this way, we are able to spot the goals' deviations.
The strategic marketing process consists of three stages, which are
SWOT analysis, goal appraisal, and goal setting. awareness, action, and assessment. planning, carrying out, and evaluating.
A marketing strategy's two main components are choosing a target market and developing a marketing mix.
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