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1 year ago

The two major aspects of the evaluation phase of the strategic marketing process are?

1 answer:

5 0

The two key components of the review phase of the strategic marketing process are recognising goals that have been missed and taking corrective action.

<h3>What does the strategic marketing process' review phase entail?</h3>

The assessment phase aids in determining the effectiveness of the marketing campaign. We contrast the marketing program's results with the objectives specified during the planning stage. In this way, we are able to spot the goals' deviations.

The strategic marketing process consists of three stages, which are

SWOT analysis, goal appraisal, and goal setting. awareness, action, and assessment. planning, carrying out, and evaluating.

A marketing strategy's two main components are choosing a target market and developing a marketing mix.

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On March 15, Viking Office Supply agrees to accept $1,200 in cash along with a $2,800, 60-day, 15 percent note from one of its c

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Answer:

Cash debit 1,200

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Account Receivable credit 4,000

Explanation:

The accounting will reflect the receipt of cash and the note at their principal.

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We just write-off the account receivable of the customer and declare how we settle.

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3 years ago

A holder of Rainbow Funds convertible bonds with a $1,000 par and a $1,100 price can convert the bond to 25 shares of common sto

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Answer:

22.22%

Explanation:

Currently Rainbow's stocks are priced at $36 per stock.

If the holder can convert his $1,100 bond into 25 stocks, that means that each stock should be worth at least $44 (= $1,100 / 25).

So the current stock price should increase by $8 (= $44 - $36) in order for a trade to be attractive, $8 represents a 22.22% increase (= ($8 / $36) x 100)

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3 years ago

Things that will make an entrepreneur successful

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2 years ago

Rachel McGovern bought a 10-year bond for $921.77 seven years ago. The bond pays a coupon of 15 percent semiannually. Today, the

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Answer:

17%

Explanation:

Purchase price of bond = $921.77

Years investment held = n = 7

Coupon rate = C = 15%

Frequency of payment = m = 2

Annual coupon = $1,000 × (0.15/2) = $75.00

Realized Yield = i

Selling price of bond = PB = $961.22

The realized rate of return is approximately 16.6 percent. Using a financial calculator provided an exact yield of 16.625 percent.

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3 years ago

Consider the following two projects. Both have costs of $5,000 in Year 1. Project 1 provides benefits of $2,000 in each of the f

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Answer:

1. Compute the net benefits using a discount rate of 6 percent.

Net befit of Project 1 = $629.04

Net befit of Project 2 = $1,578.47

2. Repeat using a discount rate of 12 percent.

Net befit of Project 1 = $339.38

Net befit of Project 2 = - $373.39

3. What can you conclude from this exercise?

(a) Project 2 should be chosen when the discount rate is 6 percent.

(b) Project 1 should be chosen when the discount rate is 12 percent.

Explanation:

Note: See the attached excel file for the calculations of net benefits for Project 1 and Project 2.

3. What can you conclude from this exercise?

(a) When a discount rate of 6 percent is used, both Project 1 and Project 2 have positive net benefit. But the net benefit of Project 2 of $1,578.47 is higher than the net benefit of Project 1 of $629.04.

Therefore, project 2 should be chosen when the discount rate is 6 percent.

(a) When a discount rate of 12 percent is used, only Project 1 has a net benefit of $339.38, but the net benefit of Project 2 is negative at minus $373.39.

Therefore, project 1 should be chosen when the discount rate is 12 percent.

Download xlsx

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3 years ago