Question

using pricing, a company initially charges a low price, both to discourage competition and to grab a sizeable share of the market.

Answer 1

Using penetration pricing, a company initially charges a low price, both to discourage competition and to grab a sizeable share of the market.

In order to attract customers, the penetration pricing approach entails launching a new good or service at a cheap price. Gaining market share and aggressively attracting clients through low costs are the objectives. In a pricing strategy known as penetration pricing, a product's price is first set very low to quickly reach a large portion of the market and spread word of mouth. The tactic relies on the notion that consumers will transfer to the new brand as a result of the price reduction.

When companies launch a low price for a brand-new good or service, this is known as penetration pricing. Competitors are compelled to match the offer or immediately implement alternative techniques since the first price undercuts it. Customers of rivals could switch to the less expensive product.

Learn more about penetration pricing here: brainly.com/question/3521758

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