Question

Using Apple as the company, how can this organization benefit from the four business intelligence capabilities? Identify the specific benefits, and how the four capabilities contribute to them.
Explain how business intelligence would improve their Customer Service function.

Explain the technologies that facilitate organizational memory capabilities.

Answer 1

The four capabilities of a business intelligence can be divided into:

• data presentation
• data analysis
• data ingestion
• data foundation.

What is a business intelligence?

This refers to the technology that allows analyzing of data and delivering of  actionable information that can helps executives, managers and workers make informed business decisions.

The system of business intelligence is vital for business because it allows them to have an insight into what their competitors are doing and  to allows informed & educated decisions for plans.

The business intelligence would improve Apple's Customer Service function because it helps to gain better understanding of customers. For instance, it help to predict the future buying behavior of a customer.

In conclusion, the system thus increases the overall customer satisfaction by improving interactions with your customers and understanding their needs.

Read more about business intelligence

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