When products are used in tv programmes, films, etc., we speak of product placement.
In a production aimed at a broad audience, branded goods and services are featured as a kind of product placement advertising. Product placements, sometimes known as "embedded marketing" or "embedded advertising," are frequently seen in motion pictures, television programs, home videos, radio, and—less frequently—live performances.
Companies may give a production firm or studio money, commodities, or services in exchange for the license to use their products.
Throughout the show, product placements are used, addressed, or discussed in a way that will positively influence viewers' opinions of the promoted brand.
Branded products and services are highlighted in a production with a wide audience as a form of product placement advertising.
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