Alex is a brand manager at a large corporation. For the last 14 months he has been reading and re-reading all the research data

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2 years ago

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Alex is a brand manager at a large corporation. For the last 14 months he has been reading and re-reading all the research data

that has been gathered about the market for a new product the company is going to launch. He realizes that he has wasted too much time in his review of the data and needs to improve the implementation of his marketing plan by just doing it. Alex is attempting to overcome what problem?

Business

1 answer:

Simora [160] · Answer 1 · 2024-01-20T06:10:57+03:00

Alex is attempting to overcome Paralysis by Analysis.

<h3>What does "paralysis by analysis" mean?</h3>

According to Botnick, ruminating is the act of repeatedly spinning the same thoughts. But usually this overthinking doesn't produce any fresh insight. What ultimately causes the "paralysis," or inability to decide, is continuing to consider options when you already feel worn out and overwhelmed.

Overanalyzing or overthinking a situation can make forward motion or decision-making "paralyzed," which means that no solution or plan of action is agreed upon within a reasonable amount of time. Analysis paralysis describes an individual or group process where this might happen.

To know more about Paralysis by Analysis, refer:

brainly.com/question/14897425

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