Institutional or corporate advertising may have a. reminding as an objective. A product advertisement is centered around selling a product. On the other hand, an institutional ad's goal isn't to sell a product, but to raise awareness of the brand, strengthen customer loyalty, remind the customers that the brand is there with all of its meaning and story behind it, even if they don't need their product right now (if they do need it, all the better). It is a strategy of exposure. When I see a compelling Nike corporate ad, I probably won't rush to the nearest store and buy their product if I don't need it right away. But as soon as I start needing a pair of sneakers, I will recall the Nike ad.
The type of rationalization made by the employee is based on <em>other employee are </em><em>doing </em><em>it.</em>
Rationalization refers to when individual attempt to justify a behavior with logical reasons even though those reason are not appropriate.
- Here, the employee does rationalize giving free entry to her friend because other employee gives free popcorn to their friends.
Hence, the type of rationalization made by the employee is based on <em>other employee are </em><em>doing </em><em>it.</em>
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Answer:
Yr. amount Interest payment balance
1. 319,500 22365. (77923). 263,942
2. 263,942.18,476. (77,923). 204,495
3. 204,495 14315. (77923). 140,887
4. 140,887. 9862 (77923). 72,826
5. 72826. 5098. (77,923). 1
Explanation:
The interest charge is on the total amount due at the end of the year which is assumed to have been made available to the debtor, the annual payment is deducted from the addition of interest and principal due and the balance due is brought forward to be defray in subsequent years. The balance is expected to show zero but the balance of one shown is a roundup error.
Answer:
Government spending would have to change by <u>$1.6 billion</u>
Explanation:
The marginal propensity to consume (MPC) refers to the proportion of an increase in aggregate income that is spent on consumption of commodities by a consumer.
Since from the question, we have:
MPC = Marginal propensity to consume = 0.75
The MPC can therefore be used to calculate the fiscal multiplier which measures the effect of government spending on real GDP as follows:
Fiscal multiplier = 1 / (1 - MPC) = 1 / (1 - 0.75) = 1 / 0.25 = 4.0
Therefore, we have:
Change in government spending = Fiscal multiplier * Amount of targeted increase real GDP = 4.0 * $400 million = $1.6 billion
Therefore, government spending would have to change by <u>$1.6 billion</u> to generate $400 million increase in real GDP.
Answer:
Austere Corporation
The amount of the proceeds from the bond that should be recorded as an increase in liabilities is:
= $320,100.
Explanation:
a) Data and Calculations:
The bonds issued = $330,000 at 106
Number of $1,000 bonds issued = 330 ($330,000/$1,000)
Market value of each warrant = $3
Proceeds from issue of bond = $330,000*106% = $349,800
Fair value of warrant issued = 330*30*$3 = $29,700
The bond issue liability = $349,800 - $29,700 = $320,100