There is no difference. Both terms refer to changing a product or communication for the consumer. Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences.
<h3>What is
Personalization?</h3>
Personalization is the process of tailoring a service or product to specific individuals, which is sometimes linked to groups or segments of individuals.
According to McKinsey, personalization can deliver 5-8x the ROI on marketing spend and increase sales by 10% or more.
Personalization is the act of tailoring a service or product to a specific person or group. Personalization, as the name implies, is centered on the individual, meeting a specific customer's needs and reflecting them in the product or service.
Personalization is especially effective at fostering long-term engagement and loyalty. Recurring interactions generate more data for brands to use to create ever-more relevant experiences, resulting in a flywheel effect that generates strong, long-term customer lifetime value and loyalty.
To know more about Personalization follow the link:
brainly.com/question/3520848
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