In the IMC communication process, the receiver is the person who reads, hears, or sees and processes the message being communicated.
<h3>What is the IMC planning process?</h3>
In the IMC communication process, the receiver is the person who reads, hears, or sees and processes the message being communicated. In order to make a brand's messaging consistent across all of the media that it utilizes to reach its target audience, a method known as integrated marketing communications (IMC) is used.
IMC is a tactical technique that serves as a strategic framework for all marketing channels' communication. IMC offers a business an advantage over rivals and increases sales. When a company communicates with its customers, it develops a relationship with them and provides a frictionless purchasing experience, which eventually results in a foundation of devoted, lifelong customers.
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