Question

in the imc communication process, the ________blank is the person who reads, hears, or sees and processes the message being communicated.

Answer 1

In the IMC communication process, the receiver is the person who reads, hears, or sees and processes the message being communicated.

What is the IMC planning process?

In the IMC communication process, the receiver is the person who reads, hears, or sees and processes the message being communicated. In order to make a brand's messaging consistent across all of the media that it utilizes to reach its target audience, a method known as integrated marketing communications (IMC) is used.

IMC is a tactical technique that serves as a strategic framework for all marketing channels' communication. IMC offers a business an advantage over rivals and increases sales. When a company communicates with its customers, it develops a relationship with them and provides a frictionless purchasing experience, which eventually results in a foundation of devoted, lifelong customers.

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