Innovation can be described as 'new' in that it makes a significant qualitative.
Qualitative research relies on data obtained by researchers from direct observations, interviews, questionnaires, focus groups, participant observations, environmental records, documents, case studies, and artifacts. The data is usually not numeric.
Qualitative data describe a quality or characteristic. Collected through questionnaires, interviews, or observations, they are often presented in the form of narratives. For example, notes made during a focus group on Cafe Mac food quality, or responses to public surveys.
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