Question

Which steps should marketers follow when using the objective-and-task method to determine a budget?

Answer 1

The steps that marketers should follow are identify cost of necessary communications, compare budget to that of competitors and establish set of communication objectives.

What is communication?

The traditional definition of communication is the transfer of information. The phrase could be used to describe the transmission's message or the field of study that looks into it. There are several disagreements over the precise definition of it. This justification suggests that one definition of communication might be the process of mutual understanding being established between things or groups through the use of signs, symbols, and semiotic customs. It's important to distinguish between non-verbal communication, which can include things like gestures and facial expressions, and verbal communication, which happens through the use of words. Models of communication provide a detailed description of the numerous stages and parties involved in communication. Numerous academic fields focus on communication. Information theory examines how information is generally quantified, stored, and transmitted.

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