Full Question:
A question on a survey asks respondents to express their opinion of a new flavor of potato chips on a continuum between “terrific” and “horrible”. This type of attitude scale is known as a _____.
Likert scale
Behavioral intention scale
Seven point scale
Semantic Differential Scale
Answer:
Semantic Differential Scale
Explanation:
As originated by Charles E. Osgood, Semantic Differential (SD) is a type of a rating scale usually applied to measure opinions using connotations such as adjectives that may differ by degree of effectiveness. The semantic meaning derived from these connotations are believed to be the attitude of a person towards certain objects. It is largely used in research to measure opinions, values and preferences of a person.
Philosophy is the study of the fundamental nature of knowledge, reality, and especially existence.
Killing a lot of people and causing the 9/11 attacks
<span>Persons high in social dominance orientation tend to view people in terms of status hierarchies, with themselves being at the top.</span>
