There are three stages of perception: selection, organization, and interpretation. In selection, the first stage, we choose stimuli that attract our attention. We focus on the ones that stand out to our senses (sight, sound, smell, taste, and touch).
This process involves the processing of certain stimuli that enter through the perceptual filters, get organized into our pre-existing structures & patterns, and then are interpreted depending on prior experiences. Despite the fact that perception is primarily a cognitive and psychological activity, way we perceive the objects and individuals around us has an impact on our communication.
We react differently to something or someone we find favorable than we do towards something we feel undesirable.If consumers relied solely on sensation, it's indeed unlikely that they'd be able to distinguish between comparable products.
To know more about the perceptual process, here
brainly.com/question/3405991
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