The term that is used to describe mobile technology that aggregates and provides mobile users content and services such as news, sports, restaurant, and community service information is mobile portals.
Using a Web browser interface, a mobile portal is an Internet gateway that enables mobile devices to connect remotely with an organizational intranet or extranet. Consumer-focused mobile portals give users access to mobile content and services via voice, SMS, i-mode, and micro browsers like WAP. Consumer mobile portals compile information from a variety of sources and may provide mobile users with personalized services and content, such as unified messaging, news, search tools, directories, and m-commerce transactions.
Mobile Web pages known as "mobile portals" assist cellular users in interacting with mobile information and services (based on the definition by Clarke & Flaherty, 2003). They merit browsers since they frequently serve as the primary entry point to wireless value-added services and the mobile Internet (Serenko & Bontis, 2004).
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