Klout was hyped as a platform that could track online influence but became inactive. Why?.

1 answer:

4 0

Lithium Technologies' justification for shutting down this once-popular platform was that "Klout.com as a standalone service is not aligned" with its long-term vision.

<h3>What is Klout.com?</h3>

Klout.com was a website and app that used digital analytics to rate its users' social media influence. Businesses could use the tool to identify social media profiles with a high Klout.com. They would then give complimentary things to the owners of such accounts in the hope that they would write favorable messages about the products. Klout.com did not lack for controversy. For example, Hugo Award winner John Scalzi criticized the site, stating that "all Klout.com exists to do is induce status anxiety." If Scalzi didn't appreciate the concept behind Klout.com, Lithium Technologies, a social customer service company, did. It spent $200 million to acquire Klout. However, if you want to see how influential you are today, you will find that Klout.com is no longer available.

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