Question

Rosalie is a sales consultant for Avon Cosmetics. This illustrates

Answer 1

a. Rosalie is a sales consultant for Avon Cosmetics. This illustrates personal selling. Hence, option (a) is relevant option.

Give a brief account on Marketing.

Marketing is the process of discovering, developing, and delivering value to meet the needs of a target market in terms of products and services. Choosing a target market, selecting specific traits or themes to highlight in advertising, executing marketing campaigns, attending trade shows and open events, creating products and packaging that appeal to consumers, and defining the terms of sale, such as the purchase price, discounts, warranties, and return policies are other possible steps. Usually, the seller, who is usually a manufacturer or merchant, handles the marketing.

The occasional hiring of a specialized marketing firm or advertising agency may be necessary. Less frequently, a trade association or government agency (like the Agricultural Marketing Service) will market an entire sector or location, frequently a single food item (like Got Milk? ), food from a specific area.

b. Inside salespersons generally focus on taking orders and following up, whereas outside salespersons are more consultative. Hence, option (d) is the relevant option.

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