Answer:
Target Marketing
Explanation:
Candy's Clothes is engaging in target marketing because it is tailoring its marketing strategy (and its products) to a specific, narrowly-defined group of people, which can be thought of as the firm's niche.
This strategy is useful when companies have a clear idea of what demographic group they want to sell. Other firms have products with a broader appeal, and therefore, are better off using other marketing strategies that can reach a larger group of people.
Answer: ADD BELIEF STRATEGY
Explanation:In the given case Pepsi used the add beliefs strategy to change the mindset of the customers in the market. The add belief strategy in marketing is focused on increasing the confidence of the customer in the product.
By adding the freshness date on the cans, Pepsi was sending a message that they care for the health of the customers, thus, winning their confidence.
Answer:
a framing bias
Explanation:
Framing bias occurs when a person chooses an option based on whether it was presented in positive or negative terms. There is tendency to avoid risk on positive presentation, and seek risk on negative presentation. It is a form of cognitive bias.
On this scenario Bayram is to choose between two investments. One was said to have 30% chance of success and the other a 70% chance of failure.
Although both investments have the same risk and benefit Bayram chose the one that was presented as 30% chance of success.
This phenomenon of choosing based on positive presentation is called framing bias.
Answer:
risk aversion.
Explanation:
Have you ever heard "A bird in the hand is worth two in the bush"?
It relates to safe investments or activities that yield known returns, instead of simply trying to go after more birds that you might or might not catch.
Tom knows that he can sue the title company and earn a lot of money, but he also knows that he might lose the case and instead of getting some money will have to spend a lot of his money in legal fees. Since he dislikes the risk of losing both the suit and his own money, he decided to accept the company's settlement.
