Question

As ________blank, pioneers have the advantage of creating a new market or product category, establishing a commanding initial market share lead.

Answer 1

As first movers, pioneers have the advantage of creating a new market or product category, therefore establishing a commanding initial market share lead.

The major benefit of being a first mover om a new market or product category is the opportunity to build impactful brand awareness and customer loyalty. That way, first movers can easily dominate the market or product category and maximize early sales, gaining an upper hand against their rivals. They can also adjust their good or service quality as well as refine their marketing strategy with the additional time they get before rivals start to enter the market.

Learn more about first movers at brainly.com/question/28995105

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